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    Don We Now Our Gay Apparel: Gay Men's Dress in the Twentieth Century

    Don We Now Our Gay Apparel by Cole, Shaun;

    Gay Men's Dress in the Twentieth Century

    Series: Foundations of Fashion Studies;

      • GET 20% OFF

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      • Publisher's listprice GBP 75.00
      • The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.

        33 862 Ft (32 250 Ft + 5% VAT)
      • Discount 20% (cc. 6 772 Ft off)
      • Discounted price 27 090 Ft (25 800 Ft + 5% VAT)
      • Discount is valid until: 30 June 2026

    33 862 Ft

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    Product details:

    • Publisher Bloomsbury Publishing (UK)
    • Date of Publication 11 June 2026

    • ISBN 9781350462069
    • Binding Hardback
    • No. of pages264 pages
    • Size 236x160x26 mm
    • Weight 740 g
    • Language
    • Illustrations 25 b&w illustrations
    • 700

    Categories

    Short description:

    Re-issued with a new preface, afterword and reading list, Don We Now Our Gay Apparel analyzes the trends in dress adopted by gay men as well as the challenge gay style has made to mainstream men's fashion.

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    Long description:

    Expand your understanding of the development and history of gay men's dress with Shaun Cole's groundbreaking work - from the subcultural world of the early 20th century to the clubs and bars of the 80s and 90s.

    Drawing upon first-hand interviews conducted with men across the UK and US, Cole analyzes the trends in dress adopted by gay men as well as the challenge gay style has posed to mainstream men's fashion. Other sources such as contemporary magazines shed further light on the culture and discourse influencing gay men's dress and, in the newly extended reading list, the author situates his own work among the landscape of recent writing on queer and gay men's style. A new preface and afterword also reflect on the value of the research methodology employed by the text, as well as the changes in studies related to the central focus of Cole's work.

    Whether you're approaching it from a fashion studies, LGBTQ+ studies or sociology perspective, this re-issued text is a vital introduction for anyone interested in gay men's fashion over the last 100 years.

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    Table of Contents:

    Preface to the re-issue
    Introduction
    1. Homosexuality Class and Dress
    2. Fairies and Queens: The Role of the Effeminate Stereotypes
    3. You're Born Naked and the Rest is Drag!
    4. Invisible Men?
    5. Tight Trousers: Italian Styling in the 1960s
    6. Counterculture and Liberation: Gay Men, Beats and Hippies
    7. Introduction
    8. Hell for Leather: Bikers, Fum and Fetishisation
    9. Body Talk
    10. Down to Basics: Swimwear and Underwear
    11. Trash, Glamour, Punk
    12. Express Yourself: Clubbing at the Blitz, the Batcave and Beyond
    13. Hard Boys: Masculine Appropriations in the 1980s
    14. Are You a Fag? 'Cos You Look Like a Fag!
    Afterword
    Further Reading
    Index

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