Digital Transformation in the Cultural Heritage Sector
Challenges to Marketing in the New Digital Era
Series: Contributions to Management Science;
- Publisher's listprice EUR 171.19
-
71 001 Ft (67 620 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 20% (cc. 14 200 Ft off)
- Discounted price 56 801 Ft (54 096 Ft + 5% VAT)
Subcribe now and take benefit of a favourable price.
Subscribe
71 001 Ft
Availability
printed on demand
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 1st ed. 2021
- Publisher Springer International Publishing
- Date of Publication 26 March 2021
- Number of Volumes 1 pieces, Book
- ISBN 9783030633752
- Binding Hardback
- No. of pages219 pages
- Size 235x155 mm
- Weight 524 g
- Language English
- Illustrations XIII, 219 p. 12 illus., 1 illus. in color. Illustrations, black & white 148
Categories
Long description:
This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural services in the digital era. The focus is on how marketing activities and customer processes are being transformed by digital technologies to create better value, which can also be communicated to customers through an engaged and personalized approach.
Much of the digital debate in cultural heritage is still in infancy. Some existing studies are anecdotal and often developed within the domain of established research streams, including studies with some technological aspects addressed partially and from an episodic or periodic perspective. Moreover, the critical changes that have emerged in the cultural management landscape are yet to be highlighted. This book fills that gap and provides a perspective on the cultural heritage sector, which uses the new social and technology landscape to describe the digital transformation in cultural heritage sectors. The authors highlight an inclusive perspective that addresses marketing strategy in the digital era as a proactive, technology-enabled process by which firms collaborate with customers to jointly create, communicate, deliver, and sustain experience and value co-creation.Table of Contents:
1. Introduction.- Part I: Digital Transformation and Business Models.- 2. Future Internet and Digital Ecosystems.- 3. Digital Business Models.- 4. Value Propositions in Digital Transformation.- Part II: Customers’ Insights, Engagement and Analytics.- 5. Customer Insights and Consumer Profiling.- 6. Digital Engagement and Customer Experience.- 7. Business Intelligence and Social Media Analytics.- Part III: Context, Content and Communication.- 8. Proximity Marketing and Context-Information Awareness.- 9. Augmented Servicescape: Integrating Physical and Digital Reality.- 10. Digital Targeted Communication: An Integrated Approach.
More
Reise Know-How Reiseführer Münsterland
7 009 HUF
6 658 HUF
