Digital Marketing
Grundlagen der Absatzpolitik in der Digitalen Wirtschaft
Series: Kohlhammer Edition Marketing;
- Publisher's listprice EUR 44.00
-
18 249 Ft (17 380 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
18 249 Ft
Availability
Temporarily out of stock.
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Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 3. Aufl.
- Publisher Kohlhammer
- Date of Publication 6 November 2019
- ISBN 9783170370029
- Binding Paperback
- No. of pages356 pages
- Size 234x154x17 mm
- Weight 524 g
- Language German
- Illustrations 145 Abb. 0
Categories
Long description:
Competition on digital networks and the increasing consumer use of online media have long since been forcing companies to consider strategic and operational measures involving online marketing. This textbook (entitled Online Marketing prior to this new edition) deals with the foundations, functions and mechanisms of sales policy tools that use electronic information technologies. This third edition will deal with new forms of social media marketing (e.g. influencer marketing, live stories, messenger marketing) that are emerging from the comprehensive digitization of the economy. However, other developments such as the General Data Protection Regulation (GDPR), user experience, dynamic pricing, predictive analytics and many other topics as well are also considered.
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