Digital Marketing in Practice – Design, Implement and Measure Effective Campaigns
Design, Implement and Measure Effective Campaigns
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32 487 Ft
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Product details:
- Edition number 2
- Publisher Kogan Page
- Date of Publication 3 January 2026
- ISBN 9781398624740
- Binding Hardback
- No. of pages440 pages
- Size 234x156x15 mm
- Weight 666 g
- Language English 700
Categories
Short description:
This textbook will show students how to develop, implement and evaluate effective digital marketing with coverage of the latest trends and considerations including AI and sustainability.
MoreLong description:
Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgraduate students.
Digital Marketing in Practice balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource. Exploring key definitions and best-practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising, it shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement.
Features include:
- New chapters on AI in digital marketing, phygital and experiential marketing
- Guidance on incorporating accountability, inclusivity and meaningful sustainability messaging
- New and extended material on advergaming, deinfluencing and accessibility in website design
- Interviews with industry professionals and real-world examples from PureSEO and the Met Office
- Boxes of key-terms, how-to guides, check lists and critical thought pieces
It is supported by online resources of lecture slides, self-test questions, group activities, worksheets, additional interactive examples and further resource links.
