Digital Business Transformation in Africa, Volume II
Digital Ecosystems, Consumer Experience, and Engagement
Series: Palgrave Studies in Technology and Innovation in Africa;
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Product details:
- Publisher Springer Nature Switzerland
- Date of Publication 2 October 2025
- Number of Volumes 1 pieces, Book
- ISBN 9783031972096
- Binding Hardback
- No. of pages343 pages
- Size 210x148 mm
- Language English
- Illustrations XXI, 343 p. 10 illus., 7 illus. in color. Illustrations, black & white 700
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Long description:
"
As Africa's digital economy expands rapidly, it presents a wealth of opportunities for both micro and macroeconomic development. This book, the second of two volumes, offers a comprehensive examination of how digital technologies are altering the way companies interact with customers and the continent's broader digital ecosystem.
Drawing on a rich mix of empirical studies and conceptual frameworks, this volume examines key themes at the forefront of Africa's digital revolution. It explores the impact of super-apps and IoT on consumer interactions, the role of mobile technologies in shaping African digital ecosystems, and the multifaceted influence of digital technologies on socio-economic development. The book delves into cutting-edge customer engagement strategies, including the use of short-form video content, chatbots, and emojis in digital customer service, providing empirical insights into their effectiveness in the African context. Furthermore, this volume offers nuanced analyses of social media's role in brand engagement and e-commerce, exploring generational dynamics and cross-country trends. It also examines the intersection of digital activism and brand management, offering valuable insights for companies navigating the complex socio-political landscape of African markets. It will be of great interest to scholars and students of innovation strategy and business in Africa.
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Table of Contents:
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Chapter 1: Navigating the Digital Frontier: Africa’s Transformation in the Age of Innovation.- Chapter 2: Mobile Technologies Transforming Digital Ecosystems in Africa.- Chapter 3: Contextually Calibrated Framework for E-Commerce and Online Consumer Behavior in Africa.- Chapter 4: Beyond Adoption: Novel Theoretical Extensions for Understanding E-commerce in Emerging African Markets.- Chapter 5: The Super-App Effect: Transforming Customer Engagement Through Digital Ecosystem Integration in Africa.- Chapter 6: Short-Form Video Content in African Digital Marketing.- Chapter 7: Chatbot Implementation in Customer Service in Africa.- Chapter 8: Emoji as Digital Empathy in Service Recovery in the African Context.- Chapter 9: Digital Identity Across Generations: Consumer Behavior in Africa's Social Media Ecosystem.- Chapter 10: Brand Pride and Social Dynamics in Africa's E-Commerce Evolution.- Chapter 11: Digital Activism and Brand Trust: Crisis Communication Strategies in Africa's Digital Ecosystem.- Chapter 12: Balancing Automation and Trust: The Future of Digital Insurance in African Markets.- Chapter 13: Conclusion – Africa’s Digital Transformation: From Innovation to Impact.
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