Developing Effective Communications Strategy
A Benefit Segmentation Approach
Series: Wiley Series on Marketing Management;
- Publisher's listprice GBP 64.50
-
30 814 Ft (29 347 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 10% (cc. 3 081 Ft off)
- Discounted price 27 733 Ft (26 412 Ft + 5% VAT)
Subcribe now and take benefit of a favourable price.
Subscribe
30 814 Ft
Availability
Out of print
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Publisher John Wiley & Sons
- Date of Publication 12 June 1985
- ISBN 9780471812623
- Binding Hardback
- No. of pages510 pages
- Size xx0 mm
- Weight 907 g
- Language English 0
Categories
Short description:
Starting with basic principles, this reference and handbook discusses examples of the most advanced models of bacterial infection with regard to their value as paradigms to understand the molecular cross talks between microbes and their host and tissue targets.
MoreLong description:
Starting with basic principles, this reference and handbook discusses examples of the most advanced models of bacterial infection with regard to their value as paradigms to understand the molecular cross talks between microbes and their host and tissue targets. It adopts a very forward-looking, advanced approach, placing special emphasis on the main global challenges facing scientists today, such as pathogenicity vs. commensalisms, infections in immunocompromised hosts and species speci?city issues.
Bacterial Virulence: Basic Principles, Models and Global Approaches is the second title in Wiley-Blackwell's 'Infection Biology Handbook Series'. The first is Aids and Tuberculosis: A Deadly Liaison, edited by two of the most accomplished experts in this area, Prof. Dr. Dr. h.c. Stefan Kaufmann at the Max-Planck Institute for infectious diseases in Berlin, Germany, and Prof. Dr. Bruce Walker, director of the Ragon Institute of MGH, MIT and Harvard in Boston, USA.
Starting with basic principles, this reference and handbook discusses examples of the most advanced models of bacterial infection with regard to their value as paradigms to understand the molecular cross talks between microbes and their host and tissue targets. It adopts a very forward-looking, advanced approach, placing special emphasis on the main global challenges facing scientists today, such as pathogenicity vs. commensalisms, infections in immunocompromised hosts and species speci?city issues.
Table of Contents:
Premises of Market Segmentation.
Models of the Communication Process.
Measuring Attitudes and Images.
Constructing an Image Measurement Tool.
Developing Effective Communications Strategies.
Conducting Attitude Segmentation Research.
Benefit Segmentation Premises.
Benefit Segmentation Methodology.
Interpreting Segmentation Study Results.
Presenting Results and Beginning Follow-Through Activities.
Copy Research Follow-Through.
Media Planning and Other Forms of Follow-Through.
Successful Benefit Segmentation Case Histories.
An Overview of Attitude Segmentation Research.
Appendixes.
Developing Effective Communications Strategy: A Benefit Segmentation Approach
30 814 HUF
27 733 HUF
Lindsay: Practical Applications Of Expert Systems
13 830 HUF
12 448 HUF
