Developing Digital Marketing
Relationship Perspectives
- Publisher's listprice GBP 73.99
-
35 348 Ft (33 665 Ft + 5% VAT)
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35 348 Ft
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printed on demand
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Product details:
- Publisher Emerald Publishing Limited
- Date of Publication 11 June 2021
- ISBN 9781800713499
- Binding Hardback
- No. of pages224 pages
- Size 229x152x16 mm
- Weight 449 g
- Language English 169
Categories
Short description:
Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms.
MoreLong description:
Digital marketing has gained ascendancy as the modern communication method used by most organizations through its ability to transcend geographic restrictions. Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy. Each chapter offers a different perspective about the importance of digital marketing in the knowledge economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms that are derived from digital marketing functions.
Table of Contents:
Chapter 1. The development and current trends of Digital Marketing and Relationship Perspectives in marketing research; Dung Le, Tuyet-Mai Nguyen, Sara Quach, Park Thaichon, and Vanessa Ratten
