Delivering the Visitor Experience
How to Create, Manage and Develop an Unforgettable Visitor Experience at Your Museum
Series: MGES Museum and Gallery Essentials;
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33 442 Ft
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Product details:
- Edition number 1
- Publisher Facet Publishing
- Date of Publication 17 August 2023
- ISBN 9781783305506
- Binding Hardback
- No. of pages224 pages
- Size 234x156 mm
- Language English 0
Categories
Short description:
The book discusses the process of delivering a visitor from beginning to end; from opening a new visitor offer and building a team through to future planning and strategies for development.
MoreLong description:
Visitor Experience has been a long neglected aspect of museum practise, receiving less academic attention than areas such as exhibition design or collections care. Despite this, the quality of the visitor experience is the single biggest factor which will influence visitors returning to your museum, or recommending a visit to friends or family.
It is also the area of museum practise that has undergone the biggest change in the last twenty years. The image of the aged security warder shouting at children to not touch the exhibits has long gone. Now, museum visitors expect teams of friendly, knowledgeable and passionate people ready to engage them with the museum in an interactive and enthusiastic way. Expectations have never been higher, and as they grow, museums must develop the visitor experiences they deliver in order to meet them.
The book discusses the process of delivering a visitor from beginning to end; from opening a new visitor offer and building a team through to future planning and strategies for development. It draws from theories from practitioners and academics, arguing that by examining issues such as motivation and relevance, museum operators can start to truly put themselves in their visitors' shoes and build experiences that are impactful and unforgettable.
MoreTable of Contents:
Section 1. Creating the Visitor Experience 1. Recruiting Your Visitor Experience Team 2. Delivering a Great Induction 3. Volunteering and the Visitor Experience 4. Visitor Journey Mapping 5. Ticketing, Capacities and Crowd Management Section 2. Managing the Visitor Experience 6. Operational Procedures 7. Performance Management 8. Emotion and the Visitor Experience 9. Guided Tours 10. Crisis Management Section 3. Developing the Visitor Experience 11. Advocating for the Visitor Experience 12. Measuring the Visitor Experience 13. Creating a Visitor Experience Strategy 14. Continuing Development and Engagement 15. Innovation and Visitor Experience Teams 16. Change Management
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