Data Strategy – How to Use Data and Artificial Intelligence to Transform Your Business
How to Use Data and Artificial Intelligence to Transform Your Business
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Product details:
- Edition number 3
- Publisher Kogan Page
- Date of Publication 3 September 2025
- ISBN 9781398619616
- Binding Hardback
- No. of pages296 pages
- Size 234x156x19 mm
- Weight 523 g
- Language English 700
Categories
Short description:
Execute a data strategy to improve your business decisions, build stronger products and gain a competitive advantage for your business.
MoreLong description:
Every business needs data to survive. Build and implement a strategy to take advantage of data and generate critical insights with renowned data expert and one of the world's leading voices in business Bernard Marr.
Data Strategy is the key to building a robust approach to data that will give business leaders the competitive advantage they need to succeed in the digital economy. From small organizations to huge multinationals, a data-driven strategy gives every organization the tools to revolutionize their uses of data to deliver impact and profits. By building the right strategy to collect, use and manage data, this book will prepare any organization for the data-driven future.
In its fully updated third edition, this bestselling title covers the latest advances in data and AI. With updates covering synthetic data, generative AI, the potential of quantum computing and expanded content on cybersecurity, regulations and ethics, this book shows how to craft your own strategy. Bernard Marr uses his unrivalled expertise to show how you can gain an edge in the rapidly changing data-driven world.
