Data and Analytics Strategy for Business
Leverage Data and AI to Achieve Your Business Goals
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16 696 Ft
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Product details:
- Edition number 2
- Publisher Kogan Page
- Date of Publication 3 August 2025
- ISBN 9781398622012
- Binding Paperback
- No. of pages328 pages
- Size 234x156 mm
- Weight 666 g
- Language English 700
Categories
Short description:
Design, implement and execute a data strategy that harnesses AI with this guide to driving innovation and creating value.
MoreLong description:
Data and AI present a tremendous opportunity to improve business performance by increasing operational efficiency, revenues and customer satisfaction. An effective data strategy leveraging the power of AI allows businesses to create a competitive advantage.
Data and Analytics Strategy for Business is a practical guide for business, technology and data leaders building a data, analytics and AI strategy for their organization. Starting by identifying the value you can obtain from data, analytics and AI, this book shows you how to maximise that value to support your organization's goals and mission. It covers the importance of having high quality data to generate trust, getting the whole organization on board as well as all the other essential elements required to complete your strategy. This book provides the keys to using data to drive improved business results.
Incorporating the latest developments in AI, this new edition of Data and Analytics Strategy for Business shows how leaders can use AI right away to get value from their existing strategy. It provides practical guidance and recommendations for implementing AI and machine learning to maximize performance. Filled with real-world examples from organizations including Tesco and Transport for London, this book is a step-by-step guide to designing and implementing a results-driven data strategy.
