Data Analytics Applications in Latin America and Emerging Economies by Rodriguez, Eduardo;

Short description:

This book is about the application of analytics processes to organizations in Latin American and emerging economies. The selected cases illustrate the steps in the analytics knowledge process, including strategic and tactical actions. The book demonstrates that analytics is for organizations of any size and for developing markets.

Long description:

This book focuses on understanding the analytics knowledge management process and its comprehensive application to various socioeconomic sectors. Using cases from Latin America and other emerging economies, it examines analytics knowledge applications where a solution has been achieved. Written for business students and professionals as well as researchers, the book is filled with practical insight into applying concepts and implementing processes and solutions.

The eleven case studies presented in the book incorporate the whole analytics process and are useful reference examples for applying the analytics process for SME organizations in both developing and developed economies. The cases also identify multiple tacit factors to deal with during the implementation of analytics knowledge management processes. These factors, which include data cleaning, data gathering, and interpretation of results, are not always easily identified by analytics practitioners.

This book promotes the understanding of analytics methods and techniques. It guides readers through numerous techniques and methods available to analytics practitioners by explaining the strengths and weaknesses of these methods and techniques.

Table of Contents:

Evolution and Adoption of the Analytics Process. Evolution of Analytics Concept. The Analytics Knowledge Management Process. Analytics Knowledge Applications in Latin America and Emerging Economies. Analytics Knowledge Application to Healthcare. Diffusion of Adoptions on Dynamic Social Networks: A Case Study of a Real-World Community of Consumers. Prescriptive Analytics in Manufacturing: An Order Acceptance Illustration. A Stochastic Hierarchical Approach for a Production Planning System under Uncertain Demands. Big Data and Analytics for Consumer Price Index Estimation. Prediction and Explanation in Credit Scoring Problems: A Comparison between Artificial Neural Networks and the Logit Model. A Multi-Case Approach for Informational Port Decision Making. Data Analytics to Characterize University-Based Companies for Decision Making in Business Development Programs. Statistical Software Reliability Models. What Latin America Says about Entrepreneurship? An Approach Based on Data Analytics Applications and Social Media Contents. Healthcare Topics with Data Science: Exploratory Research with Social Network Analysis.