Consumer Lessons from a Pandemic
Series: Consumer Corner: Unconventional Lessons from Consumer Behavior;
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9 550 Ft (9 095 Ft + 5% VAT)
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- Discounted price 8 595 Ft (8 186 Ft + 5% VAT)
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9 550 Ft
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Product details:
- Publisher Purdue University Press
- Date of Publication 15 December 2025
- ISBN 9781626712751
- Binding Paperback
- No. of pages80 pages
- Size 216x140 mm
- Weight 666 g
- Language English
- Illustrations 5 illustrations 700
Categories
Long description:
What did we learn about consumer behavior when the world was turned upside down due to COVID-19? Consumer Lessons From a Pandemic examines how a global crisis exposed and reshaped the values, priorities, and decision-making patterns of everyday people. From disrupted routines to supply-chain shocks, this volume explores the consumer behaviors that emerged in response to extreme uncertainty and how those behaviors continue to evolve. Topics include pandemic-induced grocery spending shifts, the importance of consumer trust, lessons from the infant-formula shortage, and the rise of remote work both as a preference and a negotiation point.
By pairing real-world behavior with research and reflection, this book highlights how crisis decision-making reveals deeper truths about consumer needs—and the fragility and resilience of the systems built to meet them. For those working in agriculture, food, retail, and policy, Consumer Lessons From a Pandemic is both a postcrisis case study and a lasting reminder that understanding the consumer means meeting them where they are, even in the most uncertain times.
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