Consumer Behavior: Buying, Having, and Being. Global Edition

Consumer Behavior

Buying, Having, and Being. Global Edition
 
Edition number: 13th ed.
Publisher: Pearson ELT
Date of Publication:
 
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EUR 85.59
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35 318 HUF (33 636 HUF + 5% VAT)
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Product details:

ISBN13:9781292318103
ISBN10:1292318104
Binding:Paperback
No. of pages:640 pages
Size:274x218x25 mm
Weight:1245 g
Language:English
1252
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Long description:

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

For consumer behavior courses.

Beyond consumer behavior: How buying habits shape identity

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