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27 993 Ft
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Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
Not in stock at Prospero.
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Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Publisher OUP USA
- Date of Publication 18 January 2024
- ISBN 9780197509784
- Binding Hardback
- No. of pages304 pages
- Size 160x226x38 mm
- Weight 499 g
- Language English 472
Categories
Short description:
Using insights from cognitive science, Comics and Cognition provides a cohesive framework for understanding how readers make meaning out of the many features of comics, including images, language, and layouts, and in a range of styles from realistic to very abstract cues. Mike Borkent unpacks many unconscious patterns and processes that support the why's and how's of the textual experience, showing how perception, interaction, synthesis, and improvisation produce a dynamic interplay between the reader and the text creating a unique texture to readerly experience, including the development of different viewpoints, senses of time, and metacommentaries.
MoreLong description:
Comics and Cognition develops an analytical approach to multimodal communication in comics through insights from embodied cognitive science, especially cognitive linguistics and visual psychology. Mike Borkent extends previous cognitive poetic frameworks to the study of multimodality in comics, providing a cohesive analytical framework that connects comics to other literary and artistic interests. His approach highlights the embodiment of cognition, a process which structures knowledge in long term memory, and activates it through perception, mental simulation, and blending. These cognitive processes allow readers to make impressions, predictions, inferences, and eventually conclusions about a text. Many of these layers of reader comprehension are unconscious but emerge into a conscious experience of the multimodal text with a richly construed and nuanced texture.
This book unpacks the dynamic interplay between the reader and the multimodal text throughout the processes of reading, including opportunities for interaction, interrogation, and improvisation of meaning derived from the reader's embodied and textual experiences, tackling crucial features of the comics form, and their impact on such issues as viewpoint, temporality, abstraction, metacommentary, and transmediation. The proposed multimodal cognitive poetics applies to narrative and art comics, in both print and digital media.
Table of Contents:
Acknowledgements
List of Figures
List of Tables
Chapter 1 - Introduction
Chapter 2 - How to Talk About Comics and Not Fear Them: Literacies, Fallacies, and Modalities
Chapter 3 - Multimodality and Cognition: Perception, Knowledge Networks, and the Construction of Meaning
Chapter 4 - Paneling Construal and Viewpoint: Abstractions, Bodies, and Synaesthetic Forms
Chapter 5 - Expanded Viewpoint Networks: Metonymies, Metaphors, and Other Blends
Chapter 6 - Temporalities: Metaphors, Modalities, and Arrangements
Chapter 7 - Spatial Conceptualizations: Layout as Viewpoint and Narrative Strategy in The Underwater Welder
Chapter 8 - Abstraction and Experimentation in Comics: Improvisation and Meaning
Chapter 9 - Conclusions and Extensions: Expanding Multimodal Cognitive Poetics through Digital Comics
References
