Business Research Methods with Student CD-ROM
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18 183 Ft
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Product details:
- Edition number 8
- Publisher McGraw-Hill Higher Education
- Date of Publication 1 November 2002
- ISBN 9780071212847
- Binding Unidentified
- No. of pages pages
- Size 246x200x33 mm
- Weight 1497 g
- Language English 0
Categories
Long description:
Cooper and Schindler?s Business Research Methods, 8e offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consults and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.
Cooper and Schindler?s Business Research Methods, 8e offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consults and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.
