Brands, Competition Law and IP
- Publisher's listprice GBP 104.00
-
49 686 Ft (47 320 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 10% (cc. 4 969 Ft off)
- Discounted price 44 717 Ft (42 588 Ft + 5% VAT)
Subcribe now and take benefit of a favourable price.
Subscribe
49 686 Ft
Availability
Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
Not in stock at Prospero.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Publisher Cambridge University Press
- Date of Publication 20 July 2015
- ISBN 9781107103467
- Binding Hardback
- No. of pages282 pages
- Size 235x159x20 mm
- Weight 550 g
- Language English
- Illustrations 2 b/w illus. 6 tables 0
Categories
Short description:
Introduces the emerging field of brand law and explores its interaction with the economics of modern branding.
MoreLong description:
Brands and brand management have become a central feature of the modern economy and a staple of business theory and business practice. Contrary to the law's conception of trademarks, brands are used to indicate far more than source and/or quality. This volume begins the process of broadening the legal understanding of brands by explaining what brands are and how they function, how trademark and antitrust/competition law have misunderstood brands, and the implications of continuing to ignore the role brands play in business competition. This is the first book to engage with the topic from an interdisciplinary perspective, hence it will be a must-have for all those interested in the phenomenon of brands and how their function is recognized by the legal system. The book integrates both a competition and an intellectual property law dimension and explores the regulatory environment and case law in both Europe and the United States.
MoreTable of Contents:
Introduction Deven R. Desai, Ioannis Lianos and Spencer Weber Waller; Part I. Brands, Price Theory and Business Studies' Perspectives: 1. An introduction to the competitive effects of branding Peter Davis and Kirsten Edwards-Warren; 2. Bayer or Walgreen's? The relationship of premium and value brands in the United States James Langenfeld, Wenqing Li and Sophie Yang; 3. The value of brands and the challenge of free riding Tony Appleton and John Noble; Part II. Brands and Competition Law: 4. Brands, competition and antitrust law Deven R. Desai and Spencer Weber Waller; 5. Brands and brand management: insights from marketing for antitrust Gregory T. Gundlach and Joan M. Phillips; 6. Brands and market power: a bird's eye view Daniel A. Crane; 7. The two sides of brand marketing: reconsidering competition law governing distribution restraints Warren S. Grimes; 8. Brands, product differentiation and EU competition law Ioannis Lianos; 9. Private labels, brands and competition law enforcement Ariel Ezrachi and Ketan Ahuja; Part III. Brands and IP Law: 10. Trademark dilution and the management of brands: implications of the Trademark Dilution Revision Act for marketing and marketing research John D. Mittelstaedt; 11. Trademark law meets branding? Ilanah Fhima; 12: Brands, firms and competition Andrew Griffiths.
More
