Brand Intelligence
Navigating the Transformation in the AI and Web3 Era
Series: Future of Business and Finance;
- Publisher's listprice EUR 106.99
-
41 790 Ft (39 800 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 20% (cc. 8 358 Ft off)
- Discounted price 33 432 Ft (31 840 Ft + 5% VAT)
- Discount is valid until: 30 June 2026
Subcribe now and take benefit of a favourable price.
Subscribe
36 775 Ft
Availability
Not yet published.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Publisher China Renmin University Press
- Date of Publication 19 May 2026
- ISBN 9783032174895
- Binding Hardback
- No. of pages377 pages
- Size 235x155 mm
- Language English
- Illustrations XXIV, 377 p. 85 illus., 84 illus. in color. 700
Categories
Long description:
"
The rise of the Internet, social media, mobile technology, IoT, artificial intelligence (AI), and Web3 has fundamentally transformed how brands engage with consumers—enabling smarter marketing capabilities, personalized user interactions, and exponential growth in revenue, influence, and data value. This book introduces the concept of Brand Digital Intelligence, a two-step framework that helps brands thrive in the digital age through digital transformation and intelligent marketing. Structured around a digital transformation roadmap, the book explores how organizations can build robust digital infrastructure, foster active user participation, and turn consumers into long-term value contributors.
Key topics include marketing innovation, platform business models, consumer journey design, online communities, smart stores, mobile applications, AI-powered marketing, and decentralized brand strategies enabled by Web3. The book calls for a paradigm shift from traditional campaign-based marketing to intelligent, data-driven ecosystems, where private domains, users, and data become core strategic assets—powered by algorithmic decision-making and compounding flywheel effects that drive sustained growth and engagement. Extending this evolution, the book illustrates how AI-driven brand ecosystems in the Web2 era naturally progress toward autonomous, community-driven organizations in the Web3 world, enabled by tokenized incentives, digital ownership, and co-created value.
Combining strategic frameworks, real-world case studies, and actionable insights, this book is an essential guide for marketing professionals, technology leaders, entrepreneurs, and investors seeking to master the next frontier of AI and Web3-powered brand transformation.
" MoreTable of Contents:
"
Digital Technologies and Marketing Innovation.- Platform Enterprises.- Consumer Decision-Making Process and Brand Experience.- Building Brand Intelligence.- Online Community.- Online Store.- Smart Products and Smart Stores.- Mobile Applications.- The Command Center and Intelligent Marketing.- Omni-Domain Marketing and Brandnetics.- Web3 and Participatory Marketing.
" More
