Blazing a Trail
Dorothy Waugh’s National Parks Posters
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12 190 Ft
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Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
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Product details:
- Publisher Boydell & Brewer Ltd
- Date of Publication 24 December 2025
- ISBN 9781956313352
- Binding Paperback
- No. of pages86 pages
- Size 203x279 mm
- Weight 342 g
- Language English
- Illustrations 52 mostly colour 673
Categories
Short description:
A striking visual record of a turning point in American graphic design, this is the first book dedicated to Dorothy Waugh, exhibiting her groundbreaking poster campaign for the National Parks Service.
MoreLong description:
Dorothy Waugh's National Park Service posters comprise a striking visual record in the history of the Great Depression and mark a turning point in American graphic design. Convinced that tourism would be crucial to restoring the nation's shattered economy and morale, President Franklin D. Roosevelt invested heavily in conserving the parks and preparing them for more visitors. But jump-starting tourism during hard times, Waugh asserted, would also require bold promotion. The government's approval of her publicity campaign was a first-it had never entrusted such an ambitious project to a solo designer, let alone a female modernist. At once avant-garde and accessible, Waugh's seventeen posters issued between 1934 and 1936 helped fuel a boom in parks tourism. Her trailblazing work also placed her at the forefront of what would become the government's expansive presence in American visual culture. This book accompanies an exhibition at Poster House in New York City. The first dedicated to Waugh, the book and the exhibition explore her campaign in depth-situating it within the era's turmoil, the surge of government posters that followed her lead, and her remarkably diverse career.
MoreTable of Contents:
Foreword by Angelina Lippert 1 Preface 3 A Groundbreaking Campaign 7 Preparation 13 A New Deal and the Civilian Conservation Corps 21 If You Promote It, They Will Come 27 Spring and Winter Posters 28 State Parks Posters 50 History Posters 58 Wildlife Protection: The Series that Wasn't 62 A Legacy of Government Posters 69
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