Attention Economy
Understanding the New Currency of Business
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Product details:
- Publisher Harvard Business School Press
- Date of Publication 1 July 2002
- ISBN 9781578518715
- Binding Paperback
- No. of pages272 pages
- Size 226x172x17 mm
- Weight 567 g
- Language English 0
Categories
Long description:
Thought provoking
-Time Magazine
Welcome to the attention economy, in which the new scarcest resource isn't ideas or talent, but attention itself. This groundbreaking book argues that today's businesses are headed for disaster-unless they overcome the dangerously high attention deficits that threaten to cripple today's workplace. Learn to manage this critical yet finite resource, or fail!
"A worthy message"
-Publishers Weekly
AUTHORBIO: Thomas H. Davenport is the Director of the Accenture Institute for Strategic Change and author of Process Innovation and Working Knowledge, Harvard Business School Press. John C. Beck is an Associate Partner and Senior Research Fellow at the Accenture Institute for Strategic Change.
Thought provoking
-Time Magazine
Welcome to the attention economy, in which the new scarcest resource isn't ideas or talent, but attention itself. This groundbreaking book argues that today's businesses are headed for disaster-unless they overcome the dangerously high attention deficits that threaten to cripple today's workplace. Learn to manage this critical yet finite resource, or fail!
"A worthy message"
-Publishers Weekly
AUTHORBIO: Thomas H. Davenport is the Director of the Accenture Institute for Strategic Change and author of Process Innovation and Working Knowledge, Harvard Business School Press. John C. Beck is an Associate Partner and Senior Research Fellow at the Accenture Institute for Strategic Change.
Table of Contents:
1 A New Perspective on Business: Welcome to the Attention Economy
2 Attention, the Story So Far: What Attention Is and Isn't
3 Doing a Number on You: The Measurement of Attention
4 From Amoebas to Apes: The Psychobiology of Attention
5 Luddites Beware: Attention Technologies
6 The Hidden Persuaders: Lessons from the Attention Industries
7 Eyeballs and Cyber Malls: E-Commerce and Attention
8 Command Performance: Leadership and Attention
9 Focused Choices and Global Resources: Strategy and Attention
10 Off the Org Chart: Organizational Structure and Attention
11 "You've Got (Lots and Lots of) Mail" : Managing Information, Knowledge, and Attention
12 From Myopia to Utopia: The Future of the Attention Economy
Attention Economy: Understanding the New Currency of Business
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