The Elusive Fan: Reinventing Sports in a Crowded Marketplace

Kotler On Marketing: How to Create, Win and Dominate Markets

Marketing 4.0: Der Leitfaden für das Marketing der Zukunft

Winning At Innovation: The A-to-F Model

The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business

The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business

H2H Marketing: The Genesis of Human-to-Human Marketing

Social Marketing: Behavior Change for Good

Marketing 6.0: Die Zukunft ist immersiv

Success in Social Marketing: 100 Case Studies From Around the Globe

Success in Social Marketing: 100 Case Studies From Around the Globe

Advancing the Common Good: Strategies for Businesses, Governments, and Nonprofits

Advancing the Common Good: Strategies for Businesses, Governments, and Nonprofits

Humanism in Marketing: Responsible Leadership and the Human-to-Human Approach

A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, and Reconciliation

Democracy in Decline: Rebuilding its Future

Democracy in Decline: Rebuilding its Future

Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers

Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers

Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers