Winning Sales Letters From Prospect to Close by Allora, Ralph;

Sorozatcím: BUSINESS BOOKS;

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Beszerezhetőség

Megjelenése törölve vagy kivonva a forgalomból. Sajnos nem rendelhető.

A termék adatai:

Kiadó McGraw Hill
Megjelenés dátuma 2009. szeptember 16.

ISBN 9780071628112
Kötéstípus Puhakötés
Terjedelem240 oldal
Méret 236x188x14 mm
Súly 421 g
Nyelv angol

Kategóriák

Általános gazdasági, üzleti könyvek Értékesítés, kereskedelem Marketing, kommunikáció, PR Vállalkozások általában

Rövid leírás:

Provides hands-on guidance for crafting persuasive letters, e-mails, text messages and more.

Több

Hosszú leírás:

First impressions are critical.
Make yours count with a winning sales letter!

You know how important it is to make an authentic personal connection with clients andpotential customers. You live for elevator pitches and face-to-face contact. You enjoy makingpeople comfortable while offering ways to serve their needs.

But do you put as much time and effort into that other, equally important sales tool: the writtenword? Communications, marketing, and media expert Ralph Allora shows how to crafteffective messages that reach out to new clients, keep you on their radar, and close the deal.

Winning Sales Letters—From Prospect to Close teaches you how to:

Strategize your messages for every stage of the selling process
Command attention and motivate your clients
Put your best self in every note
Create engaging approaches for letters, e-mails, and text messages
Avoid the mistakes that sabotage great communication

“A sleek, practical guide to writing winning sales communications. Whether you’re anovice trying to ‘earn’ the meeting or a savvy pro with writer’s block, this bookwill help you connect, engage, and build trust with your customers.”
David Forgione, VP, Multi-Media Sales, The Wall Street Journal

First impressions are critical.
Make yours count with a winning sales letter!
You know how important it is to make an authentic personal connection with clients andpotential customers. You live for elevator pitches and face-to-face contact. You enjoy makingpeople comfortable while offering ways to serve their needs.
But do you put as much time and effort into that other, equally important sales tool: the writtenword? Communications, marketing, and media expert Ralph Allora shows how to crafteffective messages that reach out to new clients, keep you on their radar, and close the deal.
Winning Sales Letters—From Prospect to Close teaches you how to:
Strategize your messages for every stage of the selling process
Command attention and motivate your clients
Put your best self in every note
Create engaging approaches for letters, e-mails, and text messages
Avoid the mistakes that sabotage great communication
“A sleek, practical guide to writing winning sales communications. Whether you’re anovice trying to ‘earn’ the meeting or a savvy pro with writer’s block, this bookwill help you connect, engage, and build trust with your customers.”
David Forgione, VP, Multi-Media Sales, The Wall Street Journal
Több

Tartalomjegyzék:

1: The Essentials
2: Letter-Perfect Rules
3: Deal-Makers
4: The Art of E-mail
5: Sample Letters
6: The Cheat Sheet
Több