The Oxford Handbook of Publishing
Sorozatcím: Oxford Handbooks;
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A termék adatai:
- Kiadó OUP Oxford
- Megjelenés dátuma 2019. április 23.
- ISBN 9780198794202
- Kötéstípus Keménykötés
- Terjedelem480 oldal
- Méret 249x178x33 mm
- Súly 1022 g
- Nyelv angol 0
Kategóriák
Rövid leírás:
The Oxford Handbook of Publishing marks the coming of age of the scholarship in publishing studies with a comprehensive exploration of current research on subjects such as copyright, corporate social responsibility, globalizing markets, and changing technology that have transformed the industry in recent years.
TöbbHosszú leírás:
Publishing is one of the oldest and most influential businesses in the world. It remains an essential creative and knowledge industry, worth over $140 billion a year, which continues to shape our education and culture. Two trends make this a particularly exciting time. The first is the revolution in communications technology that has transformed what it means to publish; far from resting on their laurels and retreating into tradition, publishers are doing as they always have - staying on the cutting edge. The second is the growing body of academic work that studies publishing in its many forms. Both mean that there has never been a more important time to examine this essential practice and the current state of knowledge.
The Oxford Handbook of Publishing marks the coming of age of the scholarship in publishing studies with a comprehensive exploration of current research, featuring contributions from both industry professionals and internationally renowned scholars on subjects such as copyright, corporate social responsibility, globalizing markets, and changing technology. This authoritative volume looks at the relationship of the book publishing industry with other media, and how intellectual property underpins what publishers do. It outlines the complex and risky economics of the industry and examines how marketing, publicity, and sales have become ever more central aspects of business practice, while also exploring different sectors in depth and giving full treatment to the transformational and much discussed impact of digital publishing. This Handbook is essential reading for anyone interested in publishing, literature, and the business of media, entertainment, culture, communication, and information.
a timely and unique collection of essays which successfully surveys the current diverse world of publishing… The contributors are an impressive line-up of researchers, academics, librarians and those with considerable experience in editing and publishing from the UK, Europe and the USA. It is a reliable reference book of depth and density... I consider The Oxford Handbook of Publishing critical for those studying any aspect of the publishing industry formally, as it fully summarises the state of knowledge in the field and gives thorough treatment to the transformational impact of digital publishing and other future options. It is also very useful for those interested in publishing, literature and the business of media, entertainment, culture, communication and information.
Tartalomjegyzék:
Introduction
Part I: Publishing in Context
Publishing History
Authorship
Reading
Copyright and Publishing: Symbiosis in the Digital Environment
Publishing and Society
Publishing and Culture: The Alchemy of Ideas
Publishing and Information
Networks: From Text to Hypertext, Publishing to Sharing, and Single Author to Collaborative Production
Publishing and Corporate Social Responsibility
Part II: The Dynamics of Publishing
Economics of Publishing
The Strategy of Publishing
Globalization and Publishing
Curation in Publishing: Curatorial Paradigms, Filtering, and the Structure of Editorial Choice
Trade Publishing
Academic Publishing
Educational Publishing: Primary and Secondary Education
Part III: Publishing in Practice
Organizational Structures in Publishing
Book Design
Publishing and Technology
Marketing for Publishing
Rights
Libraries
Bookselling
Coda
The Future of Publishing: Eight Thought Experiments
