The Oxford Handbook of Corporate Reputation
Sorozatcím: Oxford Handbooks;
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A termék adatai:
- Kiadó OUP Oxford
- Megjelenés dátuma 2014. március 13.
- ISBN 9780198704614
- Kötéstípus Puhakötés
- Terjedelem524 oldal
- Méret 251x185x29 mm
- Súly 902 g
- Nyelv angol 0
Kategóriák
Rövid leírás:
The Handbook offers a diverse set of scholarly perspectives on the nature of corporate reputation: what it is, where it comes from, and how it may be managed to create and protect corporate as well as societal value. Written and organized in an accessible way, it assesses the current state of the field and provides guidance for future research.
TöbbHosszú leírás:
What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them?
Over the last twenty years the answers to these questions have become increasingly important--and increasingly problematic--for scholars and practitioners seeking to understand the creation, management, and role of reputation in corporate life. This Handbook, developed with support from the Oxford University Centre for Corporate Reputation, intends to bring definitional clarity to these issues, giving an account of extant research and theory and offering guidance about where scholarship on corporate reputation might most profitably head. Eminent scholars from a variety of disciplines, such as management, sociology, economics, finance, history, marketing, and psychology, have contributed chapters to provide state of the art definitions of corporate reputation; differentiate reputation from other constructs and intangible assets; offer guidance on measuring reputation; consider the role of reputation as a corporate asset and how a variety of factors, including stage of life, nation of origin, and the stakeholders considered affect its ability to create value; and explore corporate reputation's role more broadly as a regulatory mechanism. Finally, they also discuss how to manage and grow reputations, as well as repair them when they are damaged.
In discussing these issues this Handbook aims to move corporate reputation research forward by demonstrating where the field is now, addressing some of the perpetual problems of definition and differentiation, and suggesting future research directions.
All in all, Barnett amd Pollock succeed in pulling together a wide-ranging literature and making it more systematic and accessible. Rather than forging new paths, the chapters deepen, clarify, and extend existing paths.
Tartalomjegyzék:
Charting the Landscape of Corporate Reputation
Show Me The Money: A Multi-Dimensional Perspective on Reputation as an Intangible Asset.
Keeping Score: The Challenges of Measuring Corporate Reputation
What Does it Mean to be Green: The Emergence of New Criteria for Assessing Corporate Reputation?
The Building Blocks of Corporate Reputation: Definitions, Antecedents, Consequences.
A Survey of the Economic Theory of Reputation: its Logic and Limits
Meeting Expectations: a Role-Theoretic Perspective on Reputation
It Ain't What You Do, it's Who You Do it with: Distinguishing Reputation and Status.
An Identity-Based View of Reputation, Image, and Legitimacy: Clarifications and Distinctions Among Related Constructs
On Being Bad: Why Stigma is Not the Same as a Bad Reputation
Untangling Executive Reputation and Corporate Reputation: Who Made Who?
Waving the Flag: the Influence of Country of Origin on Corporate Reputation
Corporate Reputation and Regulation in Historical Perspective
Industry Self-Regulation as a Solution to the Reputation Commons Problem: the Case of the New York Clearing House Association
How Regulatory Institutions Influence Corporate Reputations: a Cross-Country Comparative Approach
How Reputation Regulates Regulators: Illustrations from the Regulation of Retail Finance
A Labor of Love? Understanding the Influence of Corporate Reputation in the Labor Market
Does Reputation Work to Discipline Corporate Misconduct?
From the Ground Up: Building Young Firms Reputations
Strategic Disclosure: Strategy as a Form of Reputation Management
Managing Corporate Reputation through Corporate Branding
After the Collapse: a Behavioral Theory of Reputation Repair
A Framework for Reputation Management Over the Course of Evolving Controversies
