The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age
New Media, New Clients, New Consumers in the Post-Television Age
Sorozatcím: MARKETING/SALES/ADV & PROMO;
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10% KEDVEZMÉNY?
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7 161 Ft (6 820 Ft + 5% áfa)
Az ár azért becsült, mert a rendelés pillanatában nem lehet pontosan tudni, hogy a beérkezéskor milyen lesz a forint árfolyama az adott termék eredeti devizájához képest. Ha a forint romlana, kissé többet, ha javulna, kissé kevesebbet kell majd fizetnie.
- Kedvezmény(ek) 10% (cc. 716 Ft off)
- Kedvezményes ár 6 445 Ft (6 138 Ft + 5% áfa)
Iratkozzon fel most és részesüljön kedvezőbb árainkból!
Feliratkozom
7 161 Ft
Beszerezhetőség
A kiadónál véglegesen elfogyott, nem rendelhető. Érdemes újra keresni a címmel, hátha van újabb kiadás.
Why don't you give exact delivery time?
A beszerzés időigényét az eddigi tapasztalatokra alapozva adjuk meg. Azért becsült, mert a terméket külföldről hozzuk be, így a kiadó kiszolgálásának pillanatnyi gyorsaságától is függ. A megadottnál gyorsabb és lassabb szállítás is elképzelhető, de mindent megteszünk, hogy Ön a lehető leghamarabb jusson hozzá a termékhez.
A termék adatai:
- Kiadó McGraw Hill
- Megjelenés dátuma 2005. november 16.
- ISBN 9780071462150
- Kötéstípus Puhakötés
- Terjedelem272 oldal
- Méret 210x139x19 mm
- Súly 322 g
- Nyelv angol 0
Kategóriák
Rövid leírás:
The shape of things to come--and how to stay ahead of the curve in a constantly changing market environment
Advertising ain't what it used to be. Gone are the days of the 15 percent commission, the three martini lunch, and the guaranteed 100 million captive viewers tuning into "Bonanza" every Tuesday night at nine. Today it's all about digital this and virtual that, divide-and-conquer guerilla strategies, and a seemingly endless march of new media, new markets, and new stealth techniques for flying under consumers' radar.
Now The Future of Advertising helps you make sense of it all by giving you a 360-degree view of the state of advertising today and a provocative glimpse into the industry of tomorrow. Industry veteran Joe Cappo offers his priceless analysis of where we are, how we got here, and emerging trends to keep an eye on. You also hear from prominent agency heads, advertisers, brand managers, and creatives who provide their good-as-gold insights, opinions, and anecdotes.
But that's not all. The Future of Advertising also arms you with practical strategies for positioning yourself, your work, and your clients to meet the challenges of an ever-morphing market environment. You get an array of surprisingly straightforward solutions for staying ahead of the curve, including:
- Merging "above-the-line" advertising with "below-the-line" techniques
- Coordinating traditional advertising with online buying patterns
- Marketing youth-oriented products to an aging population
- Finding new places for old media
- And much more
Hosszú leírás:
Veteran industry observer JoeCappo briefly recaps the factorsthat impacted the industry in thelate 1990s, and gives you adviceon how to best position yourself,your work, and yourbusiness.
Veteran industry observer JoeCappo briefly recaps the factorsthat impacted the industry in thelate 1990s, and gives you adviceon how to best position yourself,your work, and yourbusiness.
TöbbTartalomjegyzék:
The shape of things to come--and how to stay ahead of the curve in a constantly changing market environment
Advertising ain't what it used to be. Gone are the days of the 15 percent commission, the three martini lunch, and the guaranteed 100 million captive viewers tuning into "Bonanza" every Tuesday night at nine. Today it's all about digital this and virtual that, divide-and-conquer guerilla strategies, and a seemingly endless march of new media, new markets, and new stealth techniques for flying under consumers' radar.
Now The Future of Advertising helps you make sense of it all by giving you a 360-degree view of the state of advertising today and a provocative glimpse into the industry of tomorrow. Industry veteran Joe Cappo offers his priceless analysis of where we are, how we got here, and emerging trends to keep an eye on. You also hear from prominent agency heads, advertisers, brand managers, and creatives who provide their good-as-gold insights, opinions, and anecdotes.
But that's not all. The Future of Advertising also arms you with practical strategies for positioning yourself, your work, and your clients to meet the challenges of an ever-morphing market environment. You get an array of surprisingly straightforward solutions for staying ahead of the curve, including:
- Merging "above-the-line" advertising with "below-the-line" techniques
- Coordinating traditional advertising with online buying patterns
- Marketing youth-oriented products to an aging population
- Finding new places for old media
- And much more
