The Business of Economics by Kay, John;

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A termék adatai:

Kiadó OUP Oxford
Megjelenés dátuma 1996. október 10.

ISBN 9780198292227
Kötéstípus Keménykötés
Terjedelem228 oldal
Méret 242x163x22 mm
Súly 475 g
Nyelv angol
Illusztrációk line figures, tables

Kategóriák

Általános gazdasági, üzleti könyvek Közgazdaságtan

Rövid leírás:

John Kay `is well on the way to turning himself into a European Michael Porter' (The Economist) and has been described as `the best management theorist in Britain, bar none' (Business Age). In this book Kay explores a number of topical business issues in his distinctive accessible, rigorous, and challenging style. His purpose is to show the proper application of economics to business analysis and throw light on the challenges facing the corporate world.

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Hosszú leírás:

John Kay has been described as the `most important business analyst in Britain bar none', and this book shows why.

Here he combines common sense and rigorous economic thinking in a number of essays on business and economic issues---the competitiveness of UK plc, the stakeholder economy, business strategy, and corporate personality.

Kay is well known for his incisive and entertaining columns in the Financial Times (some of which are included here), his regular audio and TV broadcasts, and is much in demand as a speaker and consultant. In The Business of Economics he shares his analysis, thoughts and insights on a range of urgent and important issues facing the country and individual firms. His clear and direct writing style will inform, challenge, and entertain; his rigorous and clever analysis of the corporate world will offer insights into the business problems and decisions faced by executives and managers every day.

The book confirms the judgement of the Economist - `that John Kay is well on the way to turning himself into a European Michael Porter.'

One of the few academics to combine the theories of economics with practical business management insights.