Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers by Michaelson, Gerald; Michaelson, Steven;

12 Essential Principles for Winning the War for Customers

Sorozatcím: MARKETING/SALES/ADV & PROMO;

10% KEDVEZMÉNY?
A kedvezmény csak az 'Értesítés a kedvenc témákról' hírlevelünk címzettjeinek rendeléseire érvényes.

Kiadói listaár GBP 14.99
Az ár azért becsült, mert a rendelés pillanatában nem lehet pontosan tudni, hogy a beérkezéskor milyen lesz a forint árfolyama az adott termék eredeti devizájához képest. Ha a forint romlana, kissé többet, ha javulna, kissé kevesebbet kell majd fizetnie.

6 767 Ft (6 445 Ft + 5% áfa)
Kedvezmény(ek) 10% (cc. 677 Ft off)
Kedvezményes ár 6 091 Ft (5 801 Ft + 5% áfa)

6 767 Ft

Beszerezhetőség

Megjelenése törölve vagy kivonva a forgalomból. Sajnos nem rendelhető.

A termék adatai:

Kiadó McGraw-Hill Education
Megjelenés dátuma 2003. november 16.

ISBN 9780071427319
Kötéstípus Puhakötés
Terjedelem200 oldal
Méret 226x152x15 mm
Súly 351 g
Nyelv angol

Kategóriák

Rövid leírás:

Winning marketing principles from the greatest strategist of all time

What can an ancient Chinese military genius teach modern businesspeople about winning the marketing war? Everything! In Sun Tzu Strategies for Marketing, the bestselling author of Sun Tzu: The Art of War for Managers interprets the crafty General's classic battle strategies specifically for today's marketing professionals. Packed with brilliant insights that will help you apply this ancient wisdom in the modern world, this powerful new translation includes special notations that underscore the relevance of Sun Tzu's writings to marketing strategy. Gerald Michaelson restates these timeless ideas as "The Principles of the Marketing War." Each principle is illustrated with strategic and tactical applications drawn from the world's most successful marketing campaigns. These principles include:

Organization of Intelligence: Know your market as well as you know yourself
A Secure Position: Occupy a position that cannot easily be taken by your opponent
Surprise: Gain psychological dominance and deny the initiative to you opponent
Economy of Force: Assess accurately where you deploy your resources
Command Structure: Good management unleashes the power of human resources
Simplicity: Even the simplest plans are difficult to execute

Let the wisdom of the past brighten your future. Read Sun Tzu Strategies for Marketing and become a master at the art of winning.

Több