Strategic Management
Process, Content, and Implementation
-
10% KEDVEZMÉNY?
- A kedvezmény csak az 'Értesítés a kedvenc témákról' hírlevelünk címzettjeinek rendeléseire érvényes.
- Kiadói listaár GBP 79.99
-
36 115 Ft (34 395 Ft + 5% áfa)
Az ár azért becsült, mert a rendelés pillanatában nem lehet pontosan tudni, hogy a beérkezéskor milyen lesz a forint árfolyama az adott termék eredeti devizájához képest. Ha a forint romlana, kissé többet, ha javulna, kissé kevesebbet kell majd fizetnie.
- Kedvezmény(ek) 10% (cc. 3 612 Ft off)
- Kedvezményes ár 32 503 Ft (30 956 Ft + 5% áfa)
Iratkozzon fel most és részesüljön kedvezőbb árainkból!
Feliratkozom
36 115 Ft
Beszerezhetőség
Megrendelésre a kiadó utánnyomja a könyvet. Rendelhető, de a szokásosnál kicsit lassabban érkezik meg.
Why don't you give exact delivery time?
A beszerzés időigényét az eddigi tapasztalatokra alapozva adjuk meg. Azért becsült, mert a terméket külföldről hozzuk be, így a kiadó kiszolgálásának pillanatnyi gyorsaságától is függ. A megadottnál gyorsabb és lassabb szállítás is elképzelhető, de mindent megteszünk, hogy Ön a lehető leghamarabb jusson hozzá a termékhez.
A termék adatai:
- Kiadó OUP Oxford
- Megjelenés dátuma 2000. május 25.
- ISBN 9780198782292
- Kötéstípus Puhakötés
- Terjedelem378 oldal
- Méret 246x189x21 mm
- Súly 707 g
- Nyelv angol
- Illusztrációk figures 0
Kategóriák
Rövid leírás:
Hugh Macmillan and Mahen Tampoe give a structured and balanced summary of the most important concepts in the field of strategic management. They examine how these concepts may be effectively applied in practice, giving special attention to demonstrating the significance of the role of people in strategy implementation. In particular, the authors emphasize how effective strategists use theory in a constructive way without becoming slaves to it. Chapter summaries, further reading recommendations, clear figures and boxed case studies real-life business examples help to illustrate concepts and indicate further sources of learning materials.
TöbbHosszú leírás:
Strategic management forms the core of any business course. The body of literature available has grown rapidly, leading to a tendency for textbooks on the subject to become very large, with authors seeking ever-expanding coverage. This textbook provides a concise alternative to such volumes.
Most business students are hoping to derive some usable knowledge from the time they spend on strategic management, besides the academic knowledge to pass their examinations. This text therefore takes practice into account as well as the academic literature, and gives full weight to the real-life problems of implementing strategy.
In order to be as accessible as possible, the book includes the following learning aids:
Clear division into parts to establish a focus on core aspects of the subject
Diagrams which illustrate the overall logic of the subject
Summaries of each part in the first chapter of that part
Summaries at the end of each chapter
Case examples to illustrate the practical impact of the principles described in the text
A brief commentary and questions for discussion on each case example
A glossary for easy reference to the definitions of special terms
"Succinct and attractively presented. A useful overview of the key concepts"
Tartalomjegyzék:
PART ONE: INTRODUCTION TO STRATEGY AND STRATEGIC MANAGEMENT
The Structure of this Book
What is Strategy?
Schools of Thought on Strategy and Strategic Management
PART TWO: CONTEXT
Why Context Matters
The Diversity of Context
PART THREE: THE STRATEGY FORMULATION PROCESS
The Strategy Formulation Process Overview
Strategic Intent
Strategic Assessment - General Principles
Strategic Assessment - Analysis of the External Environment
Strategic Assessment - Analysis of Resources, Capabilities, Competencies
Strategic Choice
Analytical Tools to Support the Strategy Formulation Process
PART FOUR: STRATEGY CONTENT
Strategy Content - Overview
Business Strategies
Corporate Strategy
PART FIVE: THE STRATEGY IMPLEMENTATION PROCESS
Implementing Strategy: Realizing Strategic Intent
Implementing Strategy: Leading Strategic Change
Implementing Strategy: Managing the Change Programme
Changing Business Processes
Building the Culture for Successful Strategy Implementation
Implementing Strategy: Managing Structural Change
Adaptability: A Strategic Capability
PART SIX: CASE EXAMPLES
Introduction to case examples
ICL: The Crisis of 1981
Nolan, Norton & Company Inc. in 1985-7
BMW in 1999: Victim of Poor Strategy or Poor Implementation
Hard Times for Marks and Spencer
Strategy Implementation in the Intervention Board for Agricultural Produce
Glossary
Bibliography
Index
