Seeing Is Believing
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A termék adatai:
- Kiadás sorszáma 4
- Kiadó McGraw-Hill Higher Education
- Megjelenés dátuma 2011. május 30.
- ISBN 9780071314619
- Kötéstípus Puhakötés
- Terjedelem oldal
- Nyelv 0
Kategóriák
Hosszú leírás:
Seeing is Believing: An Introduction to Visual Communication uses semiotic theory, psychoanalytic theory and other theories to deal with various aspects of visual communication in an accessible, interesting and entertaining book. It has many new images that reflect the topics discussed in the book and a number of discussion of relevant topics such as postmodernism, tattoos, facial expression,neuromarketing,advertising and persuasion, cultural codes, typographic theory, photograph and landscape, photography and narcissism, digital photography and oil painting, dreams and a rewritten chapter on computers that deals with videogames and social media among other things. The author has also included a number of new drawings he made.
TöbbTartalomjegyzék:
Introduction: Image and Imagination
Image
Imagination
The Visual and the Psyche
Images and Visual Recall
The Function of Art
Images and Intertextuality
An Experiment
Chapter 1: Seeing is Believing
Seeing
Believing
The Social Aspects of the Visual
The Visual and Personal Identity
Box: The Seashell
Tattoos
Social Identity and the Image
Seeing Isn?t Believing
Dreams
Cognition and Visual Images
Hemispheres of the Brain
Aesthetics
A Primer on Communication Theory
Aristotle on Imitation
Box: Theories of Morality
Ethics and the Image
Box: Checklist on Ethics and the Media
Visual Persuasion
Jean Beaudrillard on Advertising and Persuasion
Conclusions
Applications
Chapter 2: How We See
Learning to See
Signs, Symbols and Semiotics
What Signs Are
What Signs Can Do
Facial Expressions as Signs
Box: Computer Assisted Smiling
Codes
Clotaire Rapaille on Culture Codes
Metaphors and Metonymies
Box: What Is "Frenchness?"
Condensation and Displacement
The Image
Stuart Hall and Representation
The Power of Images: 9/11
Optical and Haptical Ways of Seeing
Conclusions
Applications
Chapter 3: Elements of Visual Communication
Basic Elements
Box: Visualizing the Sacred
Proportion
Color
Box: Checklist for Analyzing Print Advertisements
Philosophical Speculations on Color
The Enigma of Color
Attributes of Color
Conclusions
Applications
Chapter 4: Typography and Graphic Design: Tools of Visual Communication
Typography
Typefaces
Basic Classifications
Box: A Brief Glossary on Type
Maximizing the Impact of Type
Box: Checklist of Typography
General Principles of Design
Design Examples
Two Versions of a Page
The Talmud
Design and Control
Supergraphics
Conclusions
Applications
Chapter 5: Photograph: The Captured Moment
The Photograph
Digital Photography
Box: Digital Photography and Oil Painting
Genres in Photography
The Image-Freezing Machine vs. the Death of Photography
The Power of Landscapes
Photojournalism
Photodocumentaries
Commercial Photography
The Problem of Objectivity
Variables in Photography
Evidence and Glamorization
The Pose: Figure and Ground
Technical Aspects of the Photograph
Advertising Photography and Oil Painting
The Image and Capitalism
The Photograph and Narcissism
Conclusions
Applications
Chapter 6: Film: The Moving Image
Motion Pictures
Film in Society and Society in Film
Conventions in Film Editing
Shots and Shot Relationships
Montage
Color in Film
Sound
Special Visual Effects
Postmodernism?s Impact on Film
The Power of the Film Image
The Nature of Drama
Conclusions
Box: Analyzing Films, Television Programs, and Other Narrative Texts
Applications
Chapter 7: Television: The Ever-Changing Mosaic
The Television Image
The Television Screen
Television Versus Movie Screens
Box: New Television Screens and the Agony of Choice
Talking Heads
Television Genres
The Commercial
Analyzing the Commercial
Box: Checklist for Analyzing Television Commercials
Television News
Televised Hearings
Music Videos
Video Artists
Zapping or Channel Surfing
TiVo and Video Recording Devices
Conclusions
Applications
Chapter 8: Comics, Cartoons, and Animation: The Development of An Art Form
The Comic Strip
Reading the Comics
The Power of the Comic Strip
Box: Japanese Comics
The Comic Strip as a Teaching Tool
Graphic Novels
The Cartoon
Visual Humor in Cartoons
Animated Cartoons
The Impact of Comics and Cartoons
Box: Cartoons are Powerful
Conclusions
Applications
Chapter 9: Computers and Graphics: Wonders from the Image-Maker
Computers and Graphics
The Nature of the Computer
Computer Graphics Software
Special Effects
Infographics
Video Games
E-mail, Social Media, and the Internet
Box: Emoticons
Demographics of Internet Use
Computer Animation
Box: The Power of Computer-Generated Images
Conclusions
Applications
