Retailing Management ISE

Retailing Management ISE

 
Kiadás sorszáma: 11
Kiadó: McGraw Hill
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A termék adatai:

ISBN13:9781265072469
ISBN10:1265072469
Kötéstípus:Puhakötés
Terjedelem: oldal
Súly:1193 g
Nyelv:angol
959
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Hosszú leírás:
Retailing Management, 11th Edition, highlights the many ways the retail industry has transformed and evolved over the past several years. In keeping with market-leading tradition, the eleventh edition, focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. Strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services.

The authors focused on five important factors that delineate outstanding retailers:
- Use of big data and analytical methods for decision making
- Social media and mobile channels for communicating with customers and enhancing their shopping experience
- Issues involved in providing a seamless multichannel experience for customers
- Engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions
- Impact of globalization on the retail industry.

The 11th edition features new chapter content exploring ?Digital Retailing? by introducing the 7C framework, influencer marketing and discussing AI in retailing analytics. Coverage on the impact of COVID-19 pandemic specifically retailing strategy, customer buying behavior and supply chain management have also been added to showcase industry disrupters. Additionally, new cases exploring Amazon?s Just Walk Out checkout technology, Wayfair's new technology to connect with its customers, and H&M?s digital strategy and has been incorporated to ensure currency.

This text is the only retail management educational product in the market that offers an integrated digital learning platform, McGraw Hill - Connect. Connect allows students an interactive experience to demonstrate understanding of the key elements through our application-based activities, video cases, case analyses, marketing analytics toolkits and matching questions. Keep your course current by subscribing to the Levy/Weitz/Grewal Retailing Management blog (http://www.theretailingmanagement.com ), which brings current retailing management issues to your class, complete with discussion questions.















Retailing Management, 11th Edition, highlights the many ways the retail industry has transformed and evolved over the past several years. In keeping with market-leading tradition, the eleventh edition, focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. Strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services.

The authors focused on five important factors that delineate outstanding retailers:
- Use of big data and analytical methods for decision making
- Social media and mobile channels for communicating with customers and enhancing their shopping experience
- Issues involved in providing a seamless multichannel experience for customers
- Engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions
- Impact of globalization on the retail industry.

The 11th edition features new chapter content exploring ?Digital Retailing? by introducing the 7C framework, influencer marketing and discussing AI in retailing analytics. Coverage on the impact of COVID-19 pandemic specifically retailing strategy, customer buying behavior and supply chain management have also been added to showcase industry disrupters. Additionally, new cases exploring Amazon?s Just Walk Out checkout technology, Wayfair's new technology to connect with its customers, and H&M?s digital strategy and has been incorporated to ensure currency.

This text is the only retail management educational product in the market that offers an integrated digital learning platform, McGraw Hill - Connect. Connect allows students an interactive experience to demonstrate understanding of the key elements through our application-based activities, video cases, case analyses, marketing analytics toolkits and matching questions. Keep your course current by subscribing to the Levy/Weitz/Grewal Retailing Management blog (http://www.theretailingmanagement.com ), which brings current retailing management issues to your class, complete with discussion questions.













Tartalomjegyzék:

SECTION I: THE WORLD OF RETAILING 
Chapter 1: Introduction to the World of Retailing 
Chapter 2: Types of Retailers 
Chapter 3: Digital Retailing 
Chapter 4: Multichannel and Omnichannel Retailing 
Chapter 5: Consumer Behavior 

SECTION II: RETAILING STRATEGY 
Chapter 6: Retail Market Strategy 
Chapter 7: Financial Strategy 
Chapter 8: Retail Locations 
Chapter 9: Retail Site Location
Chapter 10: Information Systems and Supply ChainManagement 
Chapter 11: Customer Relationship Management 

SECTION III: MERCHANDISE MANAGEMENT 

Chapter 12: Managing the Merchandise PlanningProcess
Chapter 13: Buying Merchandise 
Chapter 14: Retail Pricing 
Chapter 15: Retail Communication Mix 

SECTION IV: HUMAN RESOURCESAND STORE MANAGEMENT 
Chapter 16: Human Resources and Managing the Store 
Chapter 17: Store Layout, Design, and VisualMerchandising 
Chapter 18: Customer Service