Public Relations and Strategic Communication
-
10% KEDVEZMÉNY?
- A kedvezmény csak az 'Értesítés a kedvenc témákról' hírlevelünk címzettjeinek rendeléseire érvényes.
- Kiadói listaár GBP 195.99
-
93 634 Ft (89 175 Ft + 5% áfa)
Az ár azért becsült, mert a rendelés pillanatában nem lehet pontosan tudni, hogy a beérkezéskor milyen lesz a forint árfolyama az adott termék eredeti devizájához képest. Ha a forint romlana, kissé többet, ha javulna, kissé kevesebbet kell majd fizetnie.
- Kedvezmény(ek) 10% (cc. 9 363 Ft off)
- Kedvezményes ár 84 270 Ft (80 258 Ft + 5% áfa)
Iratkozzon fel most és részesüljön kedvezőbb árainkból!
Feliratkozom
93 634 Ft
Beszerezhetőség
Becsült beszerzési idő: Várható beérkezés: 2026. január vége.
A Prosperónál jelenleg nincsen raktáron.
Why don't you give exact delivery time?
A beszerzés időigényét az eddigi tapasztalatokra alapozva adjuk meg. Azért becsült, mert a terméket külföldről hozzuk be, így a kiadó kiszolgálásának pillanatnyi gyorsaságától is függ. A megadottnál gyorsabb és lassabb szállítás is elképzelhető, de mindent megteszünk, hogy Ön a lehető leghamarabb jusson hozzá a termékhez.
A termék adatai:
- Kiadó OUP Australia & New Zealand
- Megjelenés dátuma 2019. november 20.
- ISBN 9780190304607
- Kötéstípus Puhakötés
- Terjedelem416 oldal
- Méret 244x203x16 mm
- Súly 904 g
- Nyelv angol 13
Kategóriák
Rövid leírás:
Public Relations and Strategic Communication provides a comprehensive introduction into public relations and the building blocks of strategic communication that support its practice. It questions conventional methods and approaches public relations as a media-centered, people-focused, transcultural, and transnational effort, integrating traditional and social media throughout.
This text explores the theories of public relations and asks students to apply them to real and contemporary scenarios so they can experience how the theories will function in real life. These practical elements will prompt students to take a proactive approach to their studies, providing a real understanding of what it is like to work in the industry.
Hosszú leírás:
The goal of Public Relations and Strategic Communication is to bring public relations and communication theories to life. Public relations is a hugely diverse profession in terms of its functions, publics and stakeholders. However, it is the multi-faceted nature of the profession that has resulted in it becoming an essential part of organisations in a range of industries. Advanced skills in relationship management, communication and reputation management are required in every organisation and have become even more important with the rapid evolution of digital technologies such as social media. Public Relations and Strategic Communication aims to educate readers about this ever-changing landscape through the clear explanation and practical application of theory.
Throughout this text, public relations and communication theories have been dissected, critically analysed and explained in clear language using contemporary Australian examples. Each theory is also demonstrated in its entirety, particularly focusing on how it underpins core public relations functions. This approach aims to teach public relations students theoretical concepts from a micro and macro level. The incorporation of interviews with industry practitioners also provides students with further insight into the realities of public relations and strategic communication as a profession.
Public Relations and Strategic Communication aims to make theory accessible and interesting by taking a storytelling approach to ensure readers remain engaged throughout their learning journey. The intention is that this text sparks with students an ongoing curiosity about public relations and communication theory and the profession overall.
Tartalomjegyzék:
1. Public Relations and Strategic Communication in Global, Local and Transcultural Contexts
2. Theorising Public Relations: An Historical Journey
3. News Media and New Media: Storytelling, Content Curation and Creation
4. Building Relationships with Audiences, Publics and Stakeholders: Public Relations as a People-Centered Practice
5. Internal Communication and Reputation: (Net)Working Employees
6. Change Campaigns: Public Opinion, Inspiration and Persuasion
7. Community Events and Promotions: When Locals Rise
8. What is Corporate Social Responsibility (CSR)?
9. Political Communication: Public Affairs and Public Diplomacy
10. Critical Practice: Issues Crises and Risk Communication
11. The Profession Today: Law, Ethics, Reputation and Standards
