Podcast Academy: The Business Podcasting Book
Launching, Marketing, and Measuring Your Podcast
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10% KEDVEZMÉNY?
- Kiadói listaár GBP 40.99
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18 506 Ft (17 625 Ft + 5% áfa)
Az ár azért becsült, mert a rendelés pillanatában nem lehet pontosan tudni, hogy a beérkezéskor milyen lesz a forint árfolyama az adott termék eredeti devizájához képest. Ha a forint romlana, kissé többet, ha javulna, kissé kevesebbet kell majd fizetnie.
- Kedvezmény(ek) 10% (cc. 1 851 Ft off)
- Kedvezményes ár 16 656 Ft (15 863 Ft + 5% áfa)
16 656 Ft
Beszerezhetőség
Becsült beszerzési idő: A Prosperónál jelenleg nincsen raktáron, de a kiadónál igen. Beszerzés kb. 3-5 hét..
A Prosperónál jelenleg nincsen raktáron.
Why don't you give exact delivery time?
A beszerzés időigényét az eddigi tapasztalatokra alapozva adjuk meg. Azért becsült, mert a terméket külföldről hozzuk be, így a kiadó kiszolgálásának pillanatnyi gyorsaságától is függ. A megadottnál gyorsabb és lassabb szállítás is elképzelhető, de mindent megteszünk, hogy Ön a lehető leghamarabb jusson hozzá a termékhez.
A termék adatai:
- Kiadás sorszáma 1
- Kiadó Routledge
- Megjelenés dátuma 2007. szeptember 18.
- ISBN 9780240809670
- Kötéstípus Puhakötés
- Terjedelem446 oldal
- Méret 235x191 mm
- Súly 840 g
- Nyelv angol 0
Kategóriák
Rövid leírás:
Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars.
TöbbHosszú leírás:
Exclusive Podcast Academy training now available in a book!
Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars. Written by industry experts, this book brings you practical experience that you can apply to your own business. It covers planning, content creation, legal considerations, branding, marketing, advertising, monetization, and much more. The authors and contributors have been behind many of the earliest corporate podcasts and share their knowledge, success, and real-world experience with you.
Podcasting is changing the way organizations are communicating with their customers, prospects and the media. It is an essential new medium for any company looking to extend their communications outreach, and expand their brand awareness. This applies for companies, organizations, charities, schools and groups that range in size from small to Fortune 500 enterprises. If you are thinking about podcasting as a medium for your organization, The Business Podcasting Book will give you a solid understanding of how to create your own company's voice, measure your efforts and maximize your opportunity. Implement your podcasting strategy now!
"This is the book I wish we'd had before our first podcasting initiative; it would have saved me countless headaches and missteps. Now that it's here, I'm referring to it constantly as we get our next one off the ground." Eric Schumacher-Rasmussen, Editor, StreamingMedia.com
"I highly recommend this to podcast producers, marketing, business professionals or someone with a interest in how the business of podcasting works. I have several books on podcasting. Most if not all are collecting dust on my shelf. In the first week of having this book it became the most worn, highlighted, and read book on this topic to the point it is on my desk as a direct reference to projects I am working on right now and I don't see it moving any time soon." -Brian Edie, Calgary Social and New Media Meetup Group
Tartalomjegyzék:
Section 1: Podcasting Overview: Understanding the Medium and It's Impact on Business
1. The Podcasting Revolution
2. Leveraging the Shift to Social Media
3. The Emergence of Corporate Podcasting
Section 2: Podcasting Fundamentals: Planning and Development
4. Internal Considerations for Podcasting
5. Planning Your Podcast
6. Pre-Production Decisions
Section 3: Producing the Podcast: Production, Delivery & Legal Issues
7. Podcast Production
8. Podcast Post-Production
9. Legal Issues
10. RSS: The Plumbing Behind the Medium
Section 4: Podcast Distribution: Marketing, Measuring, and Monetizing
11. Getting Your Podcast Out There
12. Online Marketing Tactics that Generate Results
13. Building Community and Interactivity
14. Show Me the Metrics
15. Making Money with Your Podcast
16. Putting It All Together
