
Mobile and Social Media Journalism
A Practical Guide for Multimedia Journalism
-
10% KEDVEZMÉNY?
- A kedvezmény csak az 'Értesítés a kedvenc témákról' hírlevelünk címzettjeinek rendeléseire érvényes.
- Kiadói listaár GBP 52.99
-
Az ár azért becsült, mert a rendelés pillanatában nem lehet pontosan tudni, hogy a beérkezéskor milyen lesz a forint árfolyama az adott termék eredeti devizájához képest. Ha a forint romlana, kissé többet, ha javulna, kissé kevesebbet kell majd fizetnie.
- Kedvezmény(ek) 10% (cc. 2 532 Ft off)
- Kedvezményes ár 22 784 Ft (21 699 Ft + 5% áfa)
Iratkozzon fel most és részesüljön kedvezőbb árainkból!
Feliratkozom
25 315 Ft
Beszerezhetőség
Még nem jelent meg, de rendelhető. A megjelenéstől számított néhány héten belül megérkezik.
Why don't you give exact delivery time?
A beszerzés időigényét az eddigi tapasztalatokra alapozva adjuk meg. Azért becsült, mert a terméket külföldről hozzuk be, így a kiadó kiszolgálásának pillanatnyi gyorsaságától is függ. A megadottnál gyorsabb és lassabb szállítás is elképzelhető, de mindent megteszünk, hogy Ön a lehető leghamarabb jusson hozzá a termékhez.
A termék adatai:
- Kiadás sorszáma 3
- Kiadó Routledge
- Megjelenés dátuma 2025. december 17.
- ISBN 9781032778532
- Kötéstípus Puhakötés
- Terjedelem376 oldal
- Méret 234x156 mm
- Nyelv angol
- Illusztrációk 103 Illustrations, black & white; 103 Halftones, black & white 700
Kategóriák
Rövid leírás:
Now in its third edition, Mobile and Social Media Journalism continues to be an essential resource for those learning about how journalists and news organizations use mobile and social media to gather news, distribute content, and engage with audiences.
TöbbHosszú leírás:
Now in its third edition, Mobile and Social Media Journalism continues to be an essential resource for those learning about how journalists and news organizations use mobile and social media to gather news, distribute content, and engage with audiences.
Merging theory and practice, this textbook includes checklists and practical activities in every chapter, enabling readers to immediately build the mobile and social media skills that today’s journalists need and which news organizations expect. This third edition retains a focus on journalism’s core values, such as authentication, verification, and credibility, while guiding readers on how to apply them to digital media activities. The book offers an in-depth discussion of the audience’s active role in producing content, how mobile devices and social media have changed the way audiences consume news, and what these changes mean for journalists. Updated to address the latest trends in multimedia journalism, this edition includes new material on the rise of artificial intelligence (AI), increased polarization of media, and shifting algorithms on social platforms. Increased attention is paid to visual content for social storytelling as well as how journalists can look after their mental health when exposed to online harassment and cognitive overload.
This book is essential reading for journalism students as well as media professionals seeking to update their skills.
An online accompaniment to this book can be found at www.mobileandsocialmediajournalism.com, providing extra resources for students and lecturers, including lecture slides, video tutorials, industry news, and sample assignments.
“Every storyteller must now navigate a media environment reshaped by rapid technological shifts, from generative AI to platform-driven news consumption. Mobile and Social Media Journalism offers timely, practical guidance on how to develop the essential skills needed to thrive in today’s evolving media landscape. This edition goes beyond foundational tools—it addresses the critical questions facing journalists today, including how to respond to shrinking attention spans and the challenges of serving ideologically fragmented audiences. With thoughtful discussion of misinformation, the influence of social media personalities, and the power of mobile-first storytelling, Adornato provides a smart, accessible roadmap for educators and practitioners alike.”
– Deb Wenger, Ph.D., Professor, School of Journalism and New Media, The University of Mississippi
“In a media landscape fractured by AI, shifting algorithms, and polarized audiences, Mobile and Social Media Journalism delivers urgent clarity. This updated edition cuts through the chaos, offering essential signposts to help students navigate everything from the rise of influencer news to the collapse of traditional traffic models. More than just theory, it equips journalists with practical tools to gather, verify, and share stories while upholding ethics in an age of misinformation.
Yet amid the disruption, this book reveals opportunity. Mobile devices and social platforms—when used strategically—empower journalists to engage audiences with unprecedented speed and creativity. Whether adapting to TikTok’s demands or resisting the pull of echo chambers, this guide doesn’t just track the changes—it prepares you to lead them. For anyone committed to the future of journalism, Adornato’s book provides a roadmap to staying relevant, responsible, and resilient.”
– Kelly Fincham, Director, Global Media program, National University of Ireland Galway
“The third edition of Mobile and Social Media Journalism is arriving at a very important time. Adornato tackles the most pressing issues that keep journalists and journalism educators awake at night—including the dangers posed by the increasing polarization of the news consumer audience, the rapid rise of AI in content creation and the resulting ethical challenges, and the urgent need for newsrooms and journalists to re-think their social media strategies. This book remains one of the most effective resources for teaching the digital skills and audience-centric thinking that are essential for today’s journalists.”
– Suzanne Lysak, Associate Professor, Dodge College of Film and Media Arts, Chapman University
“This work is an essential read for those teaching and practicing mobile and social media Journalism. This third edition, reflects the deepening of Adornato’s thinking on mobile gathering and sharing methods; the evolving role of social media on journalism and an appreciation for the importance of audience engagement in interactive storytelling. As all of us, journalists and audiences, continue to learn and understand these tools it is important to have this thoughtful, approachable and inspiring resource. Adornato encourages experimentation and innovation while also emphasizing solid journalism and the way we can use these powerful tools to tell true stories.”
– Kathryn Gretsinger, Associate Professor of Teaching, School of Journalism, Writing and Media, The University of British Columbia, Vancouver, British Columbia, Canada.
“With its third edition, Adornato's Mobile and Social Media Journalism offers comprehensive and timely learning materials that reflect contemporary journalism practices in modern days. Undoubtedly, this new edition provides important updates to the evolving journalism landscape, making it an essential textbook for journalism students and industry professionals looking to understand the digital transformation in journalism.”
– Abdul Kabil Khan, PhD, Associate Professor, Department of Journalism, Media and Communication, Daffodil International University, Bangladesh
"This book continues to be a fundamental text for anyone looking to gain the essential social media know-how that news organizations today demand. Adornato gives us more than just a practical guide by also offering the theoretical underpinnings that help us make sense of what the new tools and platforms mean for the ethical practice of journalism. The strategies outlined here focus on the approaches and fundamentals that are applicable in a rapidly changing media landscape with generative AI. The third edition is a must-have for courses wanting to combine journalistic principles with the latest emerging technologies."
– Jill Hopke, Ph.D. Associate Professor of Journalism, DePaul University
Több
Tartalomjegyzék:
Preface
Acknowledgments
1. FORCES AT THE GATE: AN ACTIVE AUDIENCE
Technology and Journalism
Before social media: One-way communication
Social media: Journalism as a conversation
Role of the Audience
Who are the gatekeepers?
Content producers: The power of an active audience
News consumption: Mobile and social
Impact on Journalists
Newsgathering
Distribution of news
Audience engagement
Checklist
Stay informed
Discussion
2. NAVIGATING THE NEWSROOM: A MULTIPLATFORM HUB OF CONTENT
Rebooting the Newsroom
Breaking down silos
Financial and employment picture
Power of social media providers and other tech giants
Multimedia Mindset
Adapting to a Mobile and Social Audience: Evolving Business Models
Newspaper
Television
Radio
Digital-only
Newsroom Mobile and Social Media Editorial Strategies
Keep them coming back for more
Different platforms, different approaches
Experimenting with ‘newer’ way of delivering content
Checklist
Mobile and social media strategy analysis
Discussion
3. YOUR SOCIAL MEDIA BRAND: WHO DO YOU WANT TO BE?
Social Media Branding and Journalism
Social Media Audit
Search
Analyze and act
Assume everything is public
Building a Social Media Brand
Separate personal and professional accounts?
Online spaces where you should be active
Creating standout social media profiles
Consistency
Think before you post
Become the go-to journalist
Checklist
Social media audit
Build your presence
Choose a beat
Discussion
Reminder
4. SOCIAL NEWSGATHERING
Social Sleuthing: Story Ideas, Sources, and Content
Social listening
Social searching
Social media command center: Organize listening and searching
Crowdsourcing: Social Collaboration and Curation
Harnessing the power of the audience
Reporting what you gather: Vetting and visualizing the data
Checklist
Social media lists
Social dashboard
The workout
Crowdsource
Reminder
5. FROM THE FIELD: THE MOBILE JOURNALIST
Digital-First Mindset: Mobile and Social
Planning your story: The digital-first story pitch
Different types of stories, different approaches
Working Remotely
Equipment and accessories
Storage and file management
Mobile reporting apps
Video
Production apps
Shooting
Editing multitrack stories
Readable videos
Vertical story format
Live streaming
Publishing video
Audio
Production apps
Recording and editing
Still Images
Production apps
Photography
Social media graphics
Mobile-First Workflow: A Digital Juggling Act
Managing the reporting process
Workflow in action
Checklist
Digital-first discussion
Get in the mojo groove
Scavenger hunt
Reminder
6. WRITING MOBILE-FRIENDLY WEB STORIES
Mobile-Friendly Layout
Mobile audience
Prioritize article pages
Bite-sized, “snackable” chunks
Length
Visuals
Writing With A Mobile Audience In Mind
Story structures
Search engine optimization (SEO)
Short and shareable headlines
Front-load stories: Secondary headlines and key points
Ledes
Nut grafs
Subheadings
Photo captions: A mini story within the story
Artificial Intelligence
The backstory
Automated writing
Brainstorming SEO headlines and keywords
Checklist
Put on your editor’s hat
Writing and layout drill
Brainstorm using AI
Teaching moment
7. SOCIAL MEDIA WRITING AND ENGAGEMENT
What Do I Post While Reporting?
Social media optimization
Writing for social media
Live coverage: Reporting in real time
Beyond the “final” story: Continuing the conversation
Checklist
Social media activity: Sharing as you report
Multimedia web story
8. AUDIENCE ANALYTICS
Is It Working? Measuring the Success of Your Mobile and Social Media Activity
How Newsrooms Use Social Media and Web Analytics
Pitfalls of Analytics
Analytics Tools
Facebook Insights
Instagram analytics
Website analytics
X analytics
Report, Share, Experiment, Measure, Adjust
Checklist
Making sense of the data
9. SOCIAL MEDIA ETHICS AND POLICIES
New Dilemmas
Charting an Ethical Course: Applying Journalism Ethics to Social Media
Newsroom Social Media Policies
You can’t post that! Professional and personal activity
Contacting sources on social media
Interacting with the audience
Verification of user-generated content
Seeking permission, copyright, and fair use
Correction guidelines
Ownership of social media accounts
Guidelines About Use of Artificial Intelligence
Checklist
Mobile and social media strategy analysis
What’s the real deal?
What would you do?
Social media backlash
Reminders
10. THE SPREAD OF MISINFORMATION
What Is Fake News?
Post-Truth World
Why People Share Fake News
Identifying Fake News
Shared Responsibilities to Combat Fake Misinformation
Technology companies
Journalists
Educators
Public
Checklist
Discussion
Victim or villain?
Manipulated media, real consequences
11. MOBILE AND SOCIAL MEDIA IN YOUR CAREER
Qualifications Needed in Today’s Newsrooms
Mobile and Social Media Jobs and Internships
Finding Job and Internship Leads
Breaking into the Business: Leverage Your Digital Know-How
Online portfolio and brand
Resume
Cover letter
Applying and interviewing
Checklist
Review job descriptions
LinkedIn Alumni search
Polish and present your profile
Index
Több