Innovation Generation
How to Produce Creative and Useful Scientific Ideas
-
10% KEDVEZMÉNY?
- A kedvezmény csak az 'Értesítés a kedvenc témákról' hírlevelünk címzettjeinek rendeléseire érvényes.
- Kiadói listaár GBP 39.99
-
19 105 Ft (18 195 Ft + 5% áfa)
Az ár azért becsült, mert a rendelés pillanatában nem lehet pontosan tudni, hogy a beérkezéskor milyen lesz a forint árfolyama az adott termék eredeti devizájához képest. Ha a forint romlana, kissé többet, ha javulna, kissé kevesebbet kell majd fizetnie.
- Kedvezmény(ek) 10% (cc. 1 911 Ft off)
- Kedvezményes ár 17 194 Ft (16 376 Ft + 5% áfa)
Iratkozzon fel most és részesüljön kedvezőbb árainkból!
Feliratkozom
19 105 Ft
Beszerezhetőség
Becsült beszerzési idő: A Prosperónál jelenleg nincsen raktáron, de a kiadónál igen. Beszerzés kb. 3-5 hét..
A Prosperónál jelenleg nincsen raktáron.
Why don't you give exact delivery time?
A beszerzés időigényét az eddigi tapasztalatokra alapozva adjuk meg. Azért becsült, mert a terméket külföldről hozzuk be, így a kiadó kiszolgálásának pillanatnyi gyorsaságától is függ. A megadottnál gyorsabb és lassabb szállítás is elképzelhető, de mindent megteszünk, hogy Ön a lehető leghamarabb jusson hozzá a termékhez.
A termék adatai:
- Kiadó OUP USA
- Megjelenés dátuma 2012. március 22.
- ISBN 9780199892594
- Kötéstípus Keménykötés
- Terjedelem272 oldal
- Méret 157x236x27 mm
- Súly 476 g
- Nyelv angol 0
Kategóriák
Rövid leírás:
Whether you are a student or an established scientist, researcher, or engineer, you can learn to be more innovative. In this book, internationally renowned physician and scientist Roberta Ness provides all the tools you need to cast aside your habitual ways of navigating the every-day world and to think "outside the box. " Based on an extraordinarily successful program at the University of Texas, this book provides proven techniques to expand your ability to generate original ideas.
TöbbHosszú leírás:
Whether you are a student or an established scientist, researcher, or engineer, you can learn to be more innovative. In Innovation Generation, internationally renowned physician and scientist Roberta Ness provides all the tools you need to cast aside your habitual ways of navigating the every-day world and to think "outside the box." Based on an extraordinarily successful program at the University of Texas, this book provides proven techniques to expand your ability to generate original ideas. These tools include analogy, expanding assumptions, pulling questions apart, changing your point of view, reversing your thinking, and getting the most out of multidisciplinary groups, to name a few. Woven into the discussion are engaging stories of famous scientists who found fresh paths to innovation, including groundbreaking primate scientist Jane Goodall, father of lead research Herb Needleman, and physician Ignaz Semmelweis, whose discovery of infection control saved millions. Finally, the book shows how to combine your newly acquired skills in innovative thinking with the normal process of scientific thinking, so that your new abilities are more than playthings. Innovation will power your science.
through 24 short, insightful chapters, Ness provides the reader with plenty of new tools to overcome barriers and encourage innovative thinking. Innovation generation comes at a time when the need for scienti?ic innovation has never been more urgent, and I would recommend that at least one person in every research group read this book and discuss it in their journal clubs.
Tartalomjegyzék:
Chapter 1: Don't Read this Book
PART I. The Big Picture: Understanding and Overcoming Barriers to Innovation
Chapter 2: It All Depends on How You Look at It
Chapter 3: Overcoming Frames
Chapter 4: Say it Like you Mean
Chapter 5: Overcoming Metaphors
Chapter 6: Check this Out!
Chapter 7: Becoming a Keener Observer
Chapter 8: How Biased are You?
Chapter 9: Overcoming Bias
Chapter 10: The Brain and Creativity: The Seat of Inspiration
Chapter 11: The Brain and Creativity: Getting Out in Front
PART II. Asking and Answering a Scientific Question through Innovation
Chapter 12: The Joy of Science
Chapter 13: Asking the Right Question
Chapter 14: How is a Marriage like a Matchbox?
Chapter 15: Flip it!
Chapter 16: A Man Walked into a Bar
Chapter 17: The Power of Group Intelligence
Chapter 18: Getting the Most from a Group
Chapter 19: Incubation
Chapter 20: Testing Your Idea
Chapter 21: That Right Idea
Chapter 22: The Stodginess of Science
Chapter 23: Overcoming the Stodginess of Science
Chapter 24: Innovation Incubators
References
Answers
