Games User Research
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22 118 Ft (21 065 Ft + 5% áfa)
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22 118 Ft
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Why don't you give exact delivery time?
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A termék adatai:
- Kiadó OUP Oxford
- Megjelenés dátuma 2018. január 25.
- ISBN 9780198794844
- Kötéstípus Keménykötés
- Terjedelem550 oldal
- Méret 236x163x32 mm
- Súly 1046 g
- Nyelv angol 0
Kategóriák
Rövid leírás:
Games User Research is the definitive guide to methods and practices for games user professionals, researchers and students seeking additional expertise or starting advice in the game development industry. It is the go-to volume for everyone working with games, with an emphasis on those new to the field.
TöbbHosszú leírás:
Games live and die commercially on the player experience. Games User Research is collectively the way we optimise the quality of the user experience (UX) in games, working with all aspects of a game from the mechanics and interface, visuals and art, interaction and progression, making sure every element works in concert and supports the game UX.
This means that Games User Research is essential and integral to the production of games and to shape the experience of players. Today, Games User Research stands as the primary pathway to understanding players and how to design, build, and launch games that provide the right game UX.
Until now, the knowledge in Games User Research and Game UX has been fragmented and there were no comprehensive, authoritative resources available. This book bridges the current gap of knowledge in Games User Research, building the go-to resource for everyone working with players and games or other interactive entertainment products. It is accessible to those new to Games User Research, while being deeply comprehensive and insightful for even hardened veterans of the game industry. In this book, dozens of veterans share their wisdom and best practices on how to plan user research, obtain the actionable insights from users, conduct user-centred testing, which methods to use when, how platforms influence user research practices, and much, much more.
Games user research has come a long way in the last 2 decades, and this book is a testament to that progress. With chapters on lab setup and recruiting all the way to doing research on VR, this book covers it all. It will be a great resource for those getting into the field as well as industry veterans. I can confidently say that if you are involved in games user research there will be something of value to you in this book.
Tartalomjegyzék:
Introduction to Games User Research
Games User Research as part of the Development Process in the Game Industry: Challenges and Best Practices
It's All About Process
Post-launch in Game User Research
User experience maturity levels: Evaluating and improving Game User Research practices
Designing A Games User Research Lab From Scratch
An Overview of GUR Methods
A Framework for Player Research
Surveys in Games User Research
Interviewing Players
Observing the Player Experience
The Think Aloud Protocol
The Rapid Iterative Test and Evaluation Method (RITE)
Heuristic Uncovered for Game User Researchers and Game Designers
Heuristic Evaluation of Playability: Examples from Social Games Research and Free-to-Play Heuristics
Introduction to Biometrics Measures for Game User Research
Developing actionable biometric insights for production teams: case studies and key learnings
Reporting User Research Findings to the Development Team
Game Analytics for Game User Research
Punching Above Your Weight: How small studios can leverage data for an unfair advantage
Affordable and Data-Driven User Research for Indie Studios
Play as if you were home
Dissecting the Dragon: GUR for Dragon Age: Inquisition
Running User Tests with Limited Resources and Experience
Starting from Scratch: Pragmatic and Scalable Guidelines to Impactful Games User Research
Strategies for Understanding and Researching Mobile Games in Context
Involving Players With Special Needs in Games User Research
Gamer Motivation Profiling: Uses and Applications
Social Network Analysis in Games User Research
A short guide to user testing for simulation sickness in Virtual Reality
Front lines in Games User Research
