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    Do Good Design: How Designers Can Change the World

    Do Good Design by Berman, David B.;

    How Designers Can Change the World

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    A termék adatai:

    • Kiadás sorszáma 1
    • Kiadó New Riders Publishing
    • Megjelenés dátuma 2008. szeptember 1.

    • ISBN 9780321573209
    • Kötéstípus Puhakötés
    • Terjedelem180 oldal
    • Méret 203x134x20 mm
    • Súly 340 g
    • Nyelv angol
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    Rövid leírás:

    How Design CAN CHANGE the World 

    Today, everyone is a designer. And the future of  civilization is our common design project.

    How does design help choose our leaders?
    Why do we really have an environmental crisis?
    How can accessible design broaden your audience?
    Why does the U.S. economy now struggle to compete?
    How has design thinking added to the bottom line of the world’s most valuable companies?


    Design matters. As it never has before.

    Design creates so much of what we see, what we use, and what we experience. In a time of unprecedented environmental, social, and economic crises, designers must now choose what their young profession will be about: deploying weapons of mass deception — or helping repair the world.


    Do Good Design is a call to action:
    This book alerts us to the role design plays in persuading global audiences to fulfill invented needs. The book then outlines a sustainable approach to both the practice and the consumption of design. All professionals will be inspired by the message of how we can feel better and do better while holding onto our principles.


    In a time when anything has become possible, design thinking offers a way forward for us all.

    What will you do?


    "...just the right measure of passion and reticence...excellent"
    Ken Garland
    Author, First Things First Manifesto

    "Do Good Design will now proudly be in the library of the Bauhaus."
    Dr. Walter Prigge
    Bauhaus Dessau Foundation

    ABOUT THE AUTHOR
    David B. Berman is a strategic consultant with 30 years experience in universal design thinking.  He has traveled to over 50 countries, as an expert speaker, high-level advisor to the U.N., Ethics Chair for graphic design in Canada, chair for accessible technology at Carleton University, and a vice president of Icograda, the world body for graphic design.  Clients include IBM, the international Space Station, Sierra Club, and Canada's three largest federal government departments.

    Több

    Hosszú leírás:

    How Design CAN CHANGE the World 

    Today, everyone is a designer. And the future of  civilization is our common design project.

    How does design help choose our leaders?
    Why do we really have an environmental crisis?
    How can accessible design broaden your audience?
    Why does the U.S. economy now struggle to compete?
    How has design thinking added to the bottom line of the world’s most valuable companies?


    Design matters. As it never has before.

    Design creates so much of what we see, what we use, and what we experience. In a time of unprecedented environmental, social, and economic crises, designers must now choose what their young profession will be about: deploying weapons of mass deception — or helping repair the world.


    Do Good Design is a call to action:
    This book alerts us to the role design plays in persuading global audiences to fulfill invented needs. The book then outlines a sustainable approach to both the practice and the consumption of design. All professionals will be inspired by the message of how we can feel better and do better while holding onto our principles.


    In a time when anything has become possible, design thinking offers a way forward for us all.

    What will you do?




    "Do Good Design will now proudly be in the library of the Bauhaus."
    --Dr. Walter Prigge
    Bauhaus Dessau Foundation

    "In Yiddish, a mensch is a person of integrity and honor and it seems David Berman fills the bill.  His book is lively and humorous and sly too because while it makes you think and adjust your perspective, it includes the reader on several levels.  Changing the world for the good never seemed more appealingly possible."
    --Edward Asner
    Past President, Screen Actors Guild

    "Timely, relevant, and necessary. Well done!"
    --Don Ryun Chang
    President of Icograda

    "I believe that the real value of this book does not reside in the plethora of data and information that it contains but rather in the compelling biographical account of the author’s passionate journey to discover and advocate how design and designers can contribute to doing good in a fragile world."
    --Jacques Lange
    Former President of Icograda (2005-2007)

    "David Berman, in this lively visual narrative, reveals for us the power of design to drive consumption and some of our unbecoming behavior of recent decades. Yet, more importantly, he speaks of the extraordinary potential to design to change the world, leading human behavior toward our aspirational destinies."
    --Richard Grefé
    Executive director, AIGA | the professional association for design

    “...just the right measure of passion and reticence...excellent.”
    --Ken Garland
    Author, First Things First manifesto

    "A fine read."
    --Steven Rosenberg
    Past President, Society of Graphic Designers of Canada

    "I think the book is just great!"
    --Mervyn Kurlansky
    Co-founder, Pentagram UK
    Past-President, Icograda

    "It should be required reading, not only for all aspiring designers... but even more so for the established stars."
    --Pete Kercher
    Founder, EIDD - Design For All Europe

    Több

    Tartalomjegyzék:

    Contents

    vii Forewords
    1 Introduction
    4 The Creative Brief: disarming the weapons of mass deception
    6 Chapter 1: Start now
    20 Chapter 2: Beyond green: a convenient lie
    30 Chapter 3: Pop landscape
    48 Chapter 4: The weapons: visual lies and manufactured needs
    60 Chapter 5: Where the truth lies: the slippery slope
    72 Chapter 6: Wine, women, and water
    84 Chapter 7: Losing our senses

    102 The Design Solution: Convenient Truths
    104 Chapter 8: Why our time is the perfect time
    120 Chapter 9: How to lie, how to tell the truth
    128 Chapter 10: How we do good is how we do good
    134 Chapter 11: Professional climate change

    146 The Do good Pledge
    148 Chapter 12: ?What can one professional do??
    159 Appendix A: First Things First manifesto
    160 Appendix B: Excerpt from the GDC Code of Ethics
    161 Appendix C: Excerpt from AIGA?s Standards of Professional

    Practice
    162 Appendix D: The road to Norway and China
    165 Notes
    171 Index
    177 Questions for discussion
    178 Acknowledgements: a small group of concerned citizens
    180 About the author

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    Berman, David B.

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