Creating Flash Advertising by Fincanon, Jason;

From Concept to Tracking—Microsites, Video Ads and More

Sorozatcím: Hands-On Guide Series;

10% KEDVEZMÉNY?

Kiadói listaár GBP 23.99
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9 748 Ft

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A termék adatai:

Kiadás sorszáma 1
Kiadó Focal Press
Megjelenés dátuma 2007. november 10.

ISBN 9780240809496
Kötéstípus Puhakötés
Terjedelem256 oldal
Méret 233x189 mm
Súly 594 g
Nyelv angol
Illusztrációk Illustrated

Kategóriák

Komputergrafikai szoftverek Alkalmazott komputertechnika általában Digitális jel-, hang- és képfeldolgozás Fotóművészet Az internetről általában

Hosszú leírás:

Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for:

* Mastering the myriad of ad specs, deadlines, quality and version control issues
* Creating ads that balance campaign goals with design constraints
* Preparing and building ads with team and QC standards
* Using forms and data in ads without file bloat
* File optimization techniques for swf files
* 3rd party rich media technologies that transcend the 30k banner
* Trafficking and tracking ads for impressions, interactions, clicks, and conversions
* Using ActionScript to save development time and implement team standards

Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com

From working within the constraints of antiquated site specs, to navigating the stringent quality control process while keeping your wits about you. From optimizing your code for re-usability to taking full advantage of version control, Jason has covered it all. -- Randy Bradshaw, principal, Click Here, Inc.

Jason is always pushing to find out more about what can be accomplished technically, taking the time to investigate the latest and greatest capabilities of Flash and integrating those capabilities into processes . a must-read for anyone wanting to get the most out of their own interactive ads. -- Harley Jebens, senior information architect, Tribal DDB Dallas

Jason has proven his depth of knowledge in the arena of rich media and online marketing . beyond that, his passionate enthusiasm for the work inspires us to look for new and useful ways to create online advertising. -- Chris Long, senior multimedia developer, Click Here, Inc.

Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for:

* Mastering the myriad of ad specs, deadlines, quality and version control issues
* Creating ads that balance campaign goals with design constraints
* Preparing and building ads with team and QC standards
* Using forms and data in ads without file bloat
* File optimization techniques for swf files
* 3rd party rich media technologies that transcend the 30k banner
* Trafficking and tracking ads for impressions, interactions, clicks, and conversions
* Using ActionScript to save development time and implement team standards

Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com

Több

Tartalomjegyzék:

Flash Advertising Quick Start; Constants and Considerations; Designing Banner Ads; Preparing and Building Ads; Forms and Data in Ads; File Optimization; Third Party Rich Media Technologies; Trafficking and Tracking Your Ads; Designing Micro Sites; Preparing and Building Micro Sites; Driving Traffic to Your Micro Site; Advertising Examples; Snippets and Classes