This is Service Design Thinking
Basics, Tools, Cases
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15 177 Ft
Beszerezhetőség
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A Prosperónál jelenleg nincsen raktáron.
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A beszerzés időigényét az eddigi tapasztalatokra alapozva adjuk meg. Azért becsült, mert a terméket külföldről hozzuk be, így a kiadó kiszolgálásának pillanatnyi gyorsaságától is függ. A megadottnál gyorsabb és lassabb szállítás is elképzelhető, de mindent megteszünk, hogy Ön a lehető leghamarabb jusson hozzá a termékhez.
A termék adatai:
- Kiadás sorszáma 7. Aufl.
- Kiadó BIS
- Megjelenés dátuma 2014. február 3.
- ISBN 9789063692797
- Kötéstípus Puhakötés
- Terjedelem376 oldal
- Méret 231x175x33 mm
- Súly 864 g
- Nyelv angol
- Illusztrációk zahlr. farb. Abb. 540
Kategóriák
Rövid leírás:
Service Design is a bit of a buzzword these days and has gained a lot of interest from mayor companies in many business sectors as well as from the business press. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside the book. The service industries comprises of about 70% of our western economies and the boundaries between products and services are blurring. This calls for a different way of thinking about innovation and this is service design thinking. The core of the book offers 25 practical and adaptable service design tools that help companies, non-profits and governments to better understand the needs and views of the clients they serve. Furthermore the book offers the basic principles of service design, cases, background theory and sources for further reading. The good thing about This is Service Design Thinking is that it is the first practical book for a huge potential market that consist of all companies and institutions and governments that deliver a service as well as consultants in marketing, management, design and information technology. It is edited by Marc Stickdorn and Jakob Schneider and written by some 20 authors.
TöbbHosszú leírás:
This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services are blurring and it is time for a different way of thinking: this is service design thinking.
23 international authors and even more online contributors from the global service design community invested their knowledge, experience and passion together to create this book.
It introduces service design thinking in manner accessible to beginners and students, it broadens the knowledge and can act as a resource for experienced design professionals. Besides an introduction to service design thinking through five basic principles, a selection of individual perspectives demonstrate the similarities and differences between various disciplines involved in the design of services.
Additionally, the book outlines an iterative design process and showcases 25 adaptable service design tools, exemplifying the practice of service design with five international case studies. The book concludes with an insight into the current state of service design research and sets service design thinking in a philosophical context.
This is Service Design Thinking: Basics, Tools, Cases
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Feliratkozom
15 177 Ft
