Business Research Methods
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A termék adatai:
- Kiadás sorszáma 4
- Kiadó OUP Oxford
- Megjelenés dátuma 2015. március 26.
- ISBN 9780199668649
- Kötéstípus Puhakötés
- Terjedelem816 oldal
- Méret 265x201x28 mm
- Súly 1498 g
- Nyelv angol 0
Kategóriák
Rövid leírás:
Covering the full range of core qualitative and quantitative methods, this resource equips students with all the skills needed to do business research, from formulating research questions, reviewing literature and designing a questionnaire to carrying out data analysis and presenting research results.
TöbbHosszú leírás:
A complete introduction to doing business research, Business Research Methods is the ideal guide for students embarking on a research project. Together with real students and supervisors, the authors draw on their own extensive experience to give readers tips for success and provide advice to help them avoid common mistakes.
Developed specifically with business and management students in mind, this bestselling textbook explores the nature and purpose of business research and the issues it entails, while also providing students with practical advice on carrying out their research. In addition to a broad range of relevant case studies, the book features a substantial discussion of ethics, a chapter on internet research methods, and a strong emphasis on practical content such as planning a project and writing it up.
With a new chapter on the nature of business research that explains why an understanding of research methods is so important to the broader study of business and management, and a new chapter on sampling in qualitative research, Business Research Methods remains the book of choice to help you build a full understanding of the subject.
Online Resource Centre
For students:
An interactive research guide, providing guidance and advice on every aspect of business research
Video interviews with research students
Questions for review
Datasets from the text
Self-marking multiple-choice questions for revision
Annotated web links to useful articles, reviews, models and research guides
A guide to using Excel in data analysis
For lecturers:
A lecturer's guide including lecture outlines, reading lists and teaching activities
A suite of customisable PowerPoint slides
Figures and tables from the text
Business Research Methods is an excellent resource for all students of business research, providing both breadth and depth to this very important topic. The format and structure, along with the supporting online resources and real examples, make this a very accessible and helpful resource to all those interested in business, management and leadership research. - Dr Jean-Anne Stewart, Henley Business School
Tartalomjegyzék:
Part One: The research process
The nature and process of business research
Business research strategies
Research designs
Planning a research project and formulating research questions
Getting started: reviewing the literature
Ethics and politics in business research
Part Two: Quantitative research
The nature of quantitative research
Sampling in quantitative research
Structured interviewing
Self-completion questionnaires
Asking questions
Structured observation
Content analysis
Secondary analysis and official statistics
Quantitative data analysis
Using IBM SPSS statistics
Part Three: Qualitative research
The nature of qualitative research
Sampling in qualitative research
Ethnography and participant observation
Interviewing in qualitative research
Focus groups
Language in qualitative research
Documents as sources of data
Qualitative data analysis
Computer-assisted qualitative data analysis: using NVivo
Part Four: Mixed methods research and other considerations
Breaking down the quantitative/qualitative divide
Mixed methods research: combining quantitative and qualitative research
E-research: Internet research methods
Writing up business research
