Business Research Methods
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A termék adatai:
- Kiadás sorszáma 6
- Kiadó OUP Oxford
- Megjelenés dátuma 2022. március 30.
- ISBN 9780198869443
- Kötéstípus Puhakötés
- Terjedelem696 oldal
- Méret 266x197x28 mm
- Súly 1457 g
- Nyelv angol 199
Kategóriák
Rövid leírás:
The clearest, most relevant guide, written specifically to engage business students taking research methods courses or completing a research project. The sixth edition offers extensively-revised global examples throughout, as well as unique interviews with students and educators providing invaluable real-world insights and advice.
TöbbHosszú leírás:
This extremely popular text is the complete introduction to doing business research and is the ideal guide for students embarking on a research project.
The authors have extensively revised this sixth edition to make it the most engaging and relevant text available. New chapters on quantitative methods and visual research offer extensive coverage of these areas and even greater practical support in applying these techniques, while cutting-edge material on inclusivity and bias in research, feminist perspectives, and decolonial and indigenous research is also introduced.
'Student experience' features provide practical tips, presenting personal insights and advice from fellow students to help you avoid common mistakes and follow others' successful strategies when undertaking your own research project. For the sixth edition, the 'Research in Focus' features provide a greater global range of examples, including new case studies from China, Denmark, Germany, Spain, and India, all of which demonstrate how fascinating and essential research can be.
Above all else, the book places strong emphasis on those challenges faced most frequently by students, such as choosing a research question, planning a project, and writing it up. Presenting essential topics in a concise way, Business Research Methods will provide you with key information without becoming overwhelming: it is now even clearer, more focused, and more relevant than ever before.
The e-book offers a mobile experience and convenient access: www.oxfordtextbooks.co.uk/ebooks
This book is accompanied by the following online resources:
For students
Video tutorials covering SPSS, Nvivo, R, and Stata.
Self-test multiple choice questions with answer feedback
Research project guide
Video interviews with students and lecturers
Links to additional resources (articles, data repositories, and third-party guides)
Guide to using Excel in data analysis
Flashcard glossary
For lecturers
PowerPoint presentations
Additional case studies
Discussion questions
Lecturer's guide (includes suggested lecture outlines, problem-spotting, and practical teaching tips)
Test bank containing multiple choice questions
Figures from the text
The most complete and comprehensive Business Research Methods book available.
Tartalomjegyzék:
Part 1 - The research process
The nature and process of business research
Business research strategies
Research designs
Planning a research project and developing research questions
Getting started: reviewing the literature
Ethics in business research
Writing up business research
Part 2 - Quantitative research
The nature of quantitative research
Sampling in quantitative research
Structured interviewing
Self-completion questionnaires
Asking questions
Quantitative research using naturally occurring data
Secondary analysis and official statistics
Quantitative data analysis: descriptive statistics
Quantitative analysis: inferential statistics
Part 3 - Qualitative research
The nature of qualitative research
Sampling in qualitative research
Ethnography and participant observation
Interviewing in qualitative research
Focus groups
Language in qualitative research
Documentary data
Visual qualitative research
Qualitative data analysis
Part 4 - Mixed methods research
Breaking down the quantitative/qualitative divide
Mixed methods research: combining quantitative and qualitative research
