Rövid leírás:

Internationalisation has been a binding request for firms dealing with the challenges of the present-day realities. Extant international business publications have recently begun to point out the relationship between the notions of ?business model? and ?internationalisation?, yet the filed needs considerably more attention.

Hosszú leírás:

Internationalisation has been a binding request for firms dealing with the challenges of the present-day realities. Extant international business publications have recently begun to point out the relationship between the notions of ?business model? and ?internationalisation?, yet the filed needs considerably more attention.

The core aim of this book is to provide a comprehensive analysis of the ways in which business models and internationalisation impact one another in the process of initiating and expanding international business activities. The analysis makes it feasible to detect the core issues of the interdependences between business models and internationalisation to facilitate management decision-making and implementation of pertinent firm internationalisation incorporating the application of appropriate business models. In this book, the business model is applied to explore the specifics and aspects of firm internationalisation processes. Innovating the business model is analysed as a persuasive means for augmenting the propensities of firms to internationalise. The book enriches the comprehension of the significance of business model innovation as an enabler of firm internationalisation, in view that scares in what manners business model innovation facilitate firm internationalisation.

The book chapters address a broad range of issues encompassing: the general roles of business model in firm internationalisation, the relationships between digital business models and platforms on one side and firm internationalisation on another, how business models determine the internationalisation of services firms, the interplay between business models and firm internationalisation in specific contexts. It will, therefore, be of interest to researchers, academics and advanced students in the fields of international business and management.

Tartalomjegyzék:

1. Review on Business Models and Firm Internationalisation Christian Nielsen, Svetla T. Marinova and Marin A. Marinov PART I - The Role of Business Models in Firm Internationalisation 2. Framing Firm Internationalisation: A Business Model Perspective Mika Yrjölä and Hannu Kuusela 3. Internationalisation and Business Model Adaptation: A "Five-Vs" Perspective Christian Nielsen, Kristian Br?ndum and Svetla T. Marinova 4. The Effects of Platform Business Models on Internationalisation Outcomes and Speed Tamara Galkina, Irina Atkova and Petri Ahokangas 5. Business Model Creation and International New Ventures Svante Andersson and Petri Ahokangas PART II - Digital Business Models and Platforms in Firm Internationalisation 6. Business Model Transformation during Firm Internationalisation: Stretching from Japan to the US Market William W. Baber, Arto Ojala, Makoto Sarata and Muga Tsukamoto 7. Digital Platforms as Disrupting Business Models for Internationalisation Mika Yrjölä, Malla Mattila, Pia Hautamäki and Marjukka Mikkonen PART III - Business Model Specifics in Firm Internationalisation 8. Crafting SME Business Model for International Expansion with Data-Driven Services Taina Eriksson, Marikka Heikkilä and Niina Nummela 9. Firm Business Models, Internationalisation and Marketing: The Role of Context Deusdedit A. Rwehumbiza and Marin A. Marinov 10. Together or Alone? Value Creation Logics in Internationalised Service Firms Agnieszka Nowinska and Svetla T. Marinova