Research Methodologies for Business Management
Ratten, Vanessa;
22 263 Ft
Perspectives in Marketing, Innovation and Strategy
Kotler, Philip; Roy, Subhadip; Chakrabarti, Satyajit;(ed.)
73 384 Ft
Handbook of Research Methods for Marketing Management
Nunkoo, Robin; Teeroovengadum, Viraiyan; Ringle, Christian M.; (ed.)
24 014 Ft
Cross-Cultural Consumer Behavior
Gelbrich, Katja; Müller, Stefan W.; Westjohn, Stanford A.;
23 002 Ft
Brand Psychology: The Art and Science of Building Strong Brands
Busche, Laura;
18 720 Ft
Strategic Management and the Circular Economy
Tonelli, Marcello; Cristoni, Nicol?;
Sustainable Marketing: A Holistic Approach
Peterson, Mark;
28 336 Ft
Texten mit ChatGPT: Einfach, schnell und kreativ: Ideenmaschine für Kommunikation, Marketing, Werbung und PR
Heiser, Albert;
14 842 Ft
Routledge Handbook of Consumer Protection and Behaviour in Energy Markets
Hunter, Tina Soliman; Kraśniewski, Marcin; Malinauskaite, Jurgita;(ed.)
108 811 Ft
Covid-19 and International Business: Change of Era
Marinov, Marin; Marinova, Svetla; (ed.)
26 312 Ft
Fair Trade and Sustainable Development: Dispersed Hybrid Markets
Śliwińska, Magdalena;
80 976 Ft
The Future Designer: Anthropology Meets Innovation in Search of Sustainable Design
Leube, Michael;
19 732 Ft
Advanced Introduction to Digital Society
Castells, Manuel;
8 325 Ft
Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands
Kucharska, Wioleta;
20 238 Ft
Introduction to Sport Marketing
Smith, Aaron C.T.; Stavros, Constantino; Skinner, James;
Complex Modeling of Consumer Behavior: Agent-Based Marketing Science
Mizuno, Makoto;
59 001 Ft
Marketing Communications in Tourism and Hospitality
McCabe, Scott; Zhang, Carol;
Market Dynamics And Strategies In A Post-crisis World: Navigating A World In Flux
Sahay, Vinita S; Parsad, Chandan; Krishnankutty, Raveesh;(ed.)
68 323 Ft
Marketing: Principles for Students and Practitioners
Bruhn, Manfred;
40 846 Ft
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