Virtual Engagement
Managing Seamless Marketing with Technology
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13 813 Ft (13 155 Ft + 5% VAT)
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- Discounted price 12 431 Ft (11 840 Ft + 5% VAT)
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13 813 Ft
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Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Publisher Business Expert Press
- Date of Publication 31 July 2025
- ISBN 9781637428580
- Binding Paperback
- No. of pages218 pages
- Size 229x152 mm
- Weight 666 g
- Language English 691
Categories
Long description:
Virtual Engagement presents contemporary perspectives on virtual marketing with a focus on business-to-consumers and business-to-business marketing practices. Innovative technology-led ecommerce strategies have been addressed through the global best practices and case studies in the emerging markets.
Case studies are discussed in each chapter to support the discussions on various aspects of virtual marketing. The book argues that firms need to develop cost-effective e-commerce by engaging customers in business modeling.
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