Virtual Engagement
Managing Seamless Marketing with Technology
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13 372 Ft (12 735 Ft + 5% VAT)
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13 372 Ft
Availability
Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
Not in stock at Prospero.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Publisher Business Expert Press
- Date of Publication 31 July 2025
- ISBN 9781637428580
- Binding Paperback
- No. of pages218 pages
- Size 229x152 mm
- Weight 318 g
- Language English 683
Categories
Short description:
Contemporary insights into virtual marketing deliver a deep dive into technology-driven e-commerce strategies for B2C and B2B sectors. Emphasizing cost-effective customer engagement, the discussion integrates global case studies and emerging market practices to illustrate innovative approaches to business modeling.
MoreLong description:
Virtual Engagement presents contemporary perspectives on virtual marketing with a focus on business-to-consumers and business-to-business marketing practices. Innovative technology-led ecommerce strategies have been addressed through the global best practices and case studies in the emerging markets.
Case studies are discussed in each chapter to support the discussions on various aspects of virtual marketing. The book argues that firms need to develop cost-effective e-commerce by engaging customers in business modeling.
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