Using Creativity and Data in Marketing
Unlocking Creative Value with Insight and Imagination
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14 327 Ft
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Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
Not in stock at Prospero.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 1
- Publisher Kogan Page
- Date of Publication 3 September 2025
- ISBN 9781398619258
- Binding Paperback
- No. of pages200 pages
- Size 234x156x15 mm
- Weight 666 g
- Language English 692
Categories
Short description:
Understand how to harness data to drive creativity in your marketing, creating data-informed, imaginative campaigns that have real-world impact.
MoreLong description:
How can marketing leaders leverage data and creativity to deliver measurable business results?
Using Creativity and Data in Marketing provides proven strategic models and expert insights to help blend quantitative data with innovative thinking. This essential guide equips professionals to lead with confidence, turning complex analytics into impactful campaigns that deliver ROI and competitive advantage. Featuring interviews with global marketing leaders from L'Oreal, Kenvue, Brompton Bikes and Bose, the book offers exclusive data-led, decision-making frameworks grounded in real-world success.
You'll learn how to:
- Access expert interviews revealing actionable leadership lessons
- Master strategic tools to translate data into creative breakthroughs
- Understand governance and financial impact of data-driven marketing
- Anticipate industry trends with informed, big-picture thinking
- Drive measurable ROI through data-informed, innovative campaigns
Designed for senior marketers and executives, this book empowers you to lead marketing transformation with authority and clarity, ensuring every decision delivers tangible results.
Themes include: strategic models, expert interviews, ROI, data-led decision making, leadership, financial impact, industry trends
