User-Driven Cross-Border E-Commerce Platform Competition and Policy Analysis
Series: Advanced Studies in E-Commerce;
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66 563 Ft
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Product details:
- Edition number 2024
- Publisher Springer Nature Singapore
- Date of Publication 4 October 2024
- Number of Volumes 1 pieces, Book
- ISBN 9789819738342
- Binding Hardback
- No. of pages237 pages
- Size 235x155 mm
- Language English
- Illustrations XI, 237 p. 91 illus., 73 illus. in color. Illustrations, black & white 601
Categories
Long description:
This book constructs a four-dimensional driving model for customer perception of cross-border e-commerce retail imports from a consumer perspective, and constructs a secondary indicator of the four-dimensional driving model for customer perception of cross-border e-commerce retail imports based on product and service theme attributes. It studies the competitive advantages of importing cross-border e-commerce from the perspectives of platform enterprises and users. At the same time, by constructing a research model for evaluating cross-border e-commerce policies, the book analyzes the internal logic and evolution laws of China's cross-border e-commerce policy texts, evaluates the effectiveness of the implementation of policies in the comprehensive experimental zone for cross-border e-commerce, and studies the impact mechanism of environmental factors on policy implementation. This will help readers further understand the implementation of cross-border e-commerce policies and comparethe differences in policy implementation among different comprehensive experimental zones. Improving the accuracy of policy formulation and optimizing and improving the cross-border e-commerce policy system have important theoretical significance and practical value in promoting China's foreign economic development.
The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.
Table of Contents:
The Current Status and Trends of Cross-Border E-commerce Development.- Analysis of User-Driven Factors in Cross-Border E-commerce Retail Imports.- Construction and Analysis of Cross-Border E-Commerce Retail Import User Preference Model.- Analysis of Competitive Advantage of Cross-border E-commerce Platforms from the Perspective of Platform Enterprises.- Analysis of Competitive Advantage of Cross-border E-commerce Platforms from the User Perspective.- Construction of Cross-Border E-commerce Policy Evaluation Model.- Cross-border E-commerce Policy Metrics and Visualization Research.- Study on the Policy Effect Evaluation of Cross-Border E-commerce.
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