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  • Trials of Engagement: The Future of US Public Diplomacy

    Trials of Engagement by Fisher, Ali; Lucas, Scott;

    The Future of US Public Diplomacy

    Series: Diplomatic Studies; 6;

      • GET 8% OFF

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      • Publisher's listprice EUR 152.00
      • The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.

        63 042 Ft (60 040 Ft + 5% VAT)
      • Discount 8% (cc. 5 043 Ft off)
      • Discounted price 57 999 Ft (55 237 Ft + 5% VAT)

    63 042 Ft

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    Product details:

    • Publisher Brill | Nijhoff
    • Date of Publication 17 December 2010

    • ISBN 9789004179400
    • Binding Hardback
    • No. of pages312 pages
    • Size 240x160 mm
    • Weight 702 g
    • Language English
    • 0

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    Short description:

    Public Diplomacy is now one of the most important concepts in the development and implementation of foreign policy. Trials of Engagement: The Future of US Diplomacy analyses the trials of contemporary practice and identifies factors which will shape a more collaborative future of public diplomacy.

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    Long description:

    In the last decade public diplomacy has become one of the most important concepts in the development and implementation of foreign policy. Trials of Engagement: The Future of US Public Diplomacy, with contributors from leading scholars in disciplines from international relations to communications, considers the challenges for this ?new? public diplomacy, especially as it is pursued by the US Government. It highlights the challenges of aligning policy and projection, overcoming bureaucratic tensions, and the language used by public diplomats. Most importantly, the volume illustrates that the issues for public diplomacy are more than those of a producer seeking to win the hearts and minds of passive ?audiences?.

    Trials of Engagement portrays public diplomacy as an increasingly public project. To overcome the trials of engagement, public diplomacy must provide more than a rhetorical nod to a ?two-way? process. Ultimately, a collaborative public diplomacy must be built on a broad understanding of those involved, the recognition of stakeholders as peers, and effective interaction with networks made up of traditional and new interlocutors.

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    Table of Contents:

    Introduction
    Part I: US Public Diplomacy Today
    Chapter 1. Public Diplomacy on Trial? Philip M Taylor
    Chapter 2. Rebuilding Public Diplomacy: The Case of Israel, Eytan Gilboa and Nachman Shai
    Chapter 3. Advisor Non Grata: The Duelling Roles of U.S. Public Diplomacy, John Robert Kelley
    Chapter 4. ?Let?s Make This Happen!: The Tension of the Unipolar in US Public Diplomacy,? Scott Lucas
    Chapter 5. The Dots above the Detail: The Myopia of Meta
    -Narrative in the Declarative ?War of Ideas,? David Ryan
    Chapter 6. Soft Power, US Public Diplomacy and Global Risk, Giles Scott
    -Smith

    Chapter 7. Karen Hughes and the Brezhnev Syndrome: The Trial of Public Diplomacy as Domestic Performance, Nicholas J. Cull
    Chapter 8. Public Diplomacy in the Middle East: Dynamics of Success and Failure, Lina Khatib
    Chapter 9. The Longer Term Impact of U.S. Public Diplomacy in the Americas during WWII, Elizabeth Fox
    Chapter 10. Competing Narratives: US Public Diplomacy and the Problematic Case of Latin America, Bevan Sewell
    Part II: The Public Diplomacy of Tomorrow
    Chapter 11: The Seven Paradoxes of Public Diplomacy, Daryl Copeland
    Chapter 12: The Public Diplomacy Challenges of Strategic Stakeholder Engagement, RS Zaharna
    Chapter 13: Skills of the Public Diplomat: Language, Narrative and Allegiance, Biljana Scott
    Chapter 14: Public Diplomacy: Courting Publics for Short
    -term Advantage or Partnering Publics for Lasting Peace and Sustainable Prosperity? Naren Chitty
    Chapter 15. Looking at the Man in the Mirror; Understanding of Power and Influence in Public Diplomacy, Ali Fisher
    Conclusion
    Index

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