Transforming Customer–Brand Relationships – Use Emotional Connection To Build Loyalty
Use Emotional Connection To Build Loyalty
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22 701 Ft (21 620 Ft + 5% VAT)
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22 701 Ft
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Product details:
- Edition number 1
- Publisher Kogan Page
- Date of Publication 3 September 2025
- ISBN 9781398621343
- Binding Hardback
- No. of pages288 pages
- Size 234x156x19 mm
- Weight 512 g
- Language English 700
Categories
Short description:
Discover how to transform customer-brand relationships to build brand affinity and advocacy for long-term success.
MoreLong description:
Emotional connection and affinity are the key to turning customers into brand advocates, but with consumers constantly bombarded with information, creating that genuine, emotional connection with consumers has become increasingly difficult.
This book provides mid-career marketers with practical strategies that transcend traditional transactional interactions and instead cultivate memorable experiences that resonate on a personal level with their customers. The book enables marketers to build genuine loyalty, which in turn creates communities and forges an enduring bond between a brand and its users.
Taking a multidisciplinary look at the issue, Transforming Customer-Brand Relationships explores topics including the power of the customer voice, social listening as a tool and customer service transformation. By moving away from traditional metrics such as customer lifetime value and acquisition costs and instead focusing on emotional engagement metrics like customer sentiment analysis, it helps marketers and business leaders understand and implement strategies that foster lasting relationships with customers, ensuring long-lasting patronage in this competitive digital age.
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