There's Nothing Like This
The Strategic Genius of Taylor Swift
- Publisher's listprice USD 30.00
-
10 552 Ft (10 050 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 8% (cc. 844 Ft off)
- Discounted price 9 708 Ft (9 246 Ft + 5% VAT)
Subcribe now and take benefit of a favourable price.
Subscribe
10 552 Ft
Availability
Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-6 weeks.
Not in stock at Prospero.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Publisher Harvard Business Review Press
- Date of Publication 8 April 2025
- ISBN 9798892790178
- Binding Hardback
- No. of pages304 pages
- Size 235x151x36 mm
- Weight 522 g
- Language English 728
Categories
Long description:
A smart, page-turning exploration of the business and creative decisions that transformed Taylor Swift into an unprecedented modern cultural phenomenon.
Singer-songwriter. Trailblazer. Mastermind. The Beatles of her generation. From her genre-busting rise in country music as a teenager to the economic juggernaut that is the Eras Tour, Taylor Swift has blazed a path that is uniquely hers.
But how exactly has she managed to scale her success-multiple times-while dominating an industry that cycles through artists and stars like fashion trends? How has she managed to make and remake herself time and again while remaining true to her artistic vision? And how has she managed to master the constant disruption in the music business that has made it so hard for others to adapt and endure?
In There's Nothing Like This, Kevin Evers, a senior editor at Harvard Business Review, answers these questions in riveting detail. With the same thoughtful analysis usually devoted to iconic founders, game-changing innovators, and pioneering brands, Evers chronicles the business and creative decisions that have defined each phase of Swift's career.
Mixing business and art, analysis and narrative, and pulling from research in innovation, creativity, psychology, and strategy, There's Nothing Like This presents Swift as the modern and multidimensional superstar that she is-a songwriting savant and a strategic genius.
Swift's fans will see their icon from a fresh perspective. Others will gain more than a measure of admiration for her ability to stay at the top of her game. And everyone will come away understanding why, even after two decades, Swift keeps winning.
Advance Praise for There's Nothing Like This:
"Absolutely terrific, and riveting to read. This is a phenomenal story, and it's full of implications for business, culture, and even politics. A standing ovation for Taylor Swift for her huge success-and another one for Kevin Evers for this wonderful book." - Cass R. Sunstein, coauthor, Nudge; author, How to Become Famous
"Thirty-plus years of studying achievement and influence have taught me that winners rarely know why they win. They think they know, but the truth is that a lot of it comes down to good instincts. Which is why someone like Taylor Swift needs someone like Kevin Evers, who brings mesmerizing research and insights to his fantastic retelling of Swift's extraordinary story." - Heidi Grant, author, Nine Things Successful People Do Differently
"Packed with fascinating stories and insights, There's Nothing Like This shows how Swift has made a signature of constantly reinventing herself while also remaining quintessentially authentic. The book reveals how stretching beyond your core identity is the secret to lasting career success." - Herminia Ibarra, professor, London Business School; author, Act Like a Leader, Think Like a Leader and Working Identity
"We couldn't put this book down. Kevin Evers introduced us to the sides of Swift we didn't know-category disruptor, fearless innovator, visionary leader-and explained her astonishing cultural and economic rise with unprecedented rigor." - Frances Frei and Anne Morriss, bestselling authors, Move Fast & Fix Things; hosts of the podcast Fixable
More