Theory and Methodology of Semiotics
The Tradition of Ferdinand de Saussure
Series: Semiotics, Communication and Cognition [SCC]; 28;
- Publisher's listprice EUR 29.95
-
12 421 Ft (11 830 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 20% (cc. 2 484 Ft off)
- Discounted price 9 937 Ft (9 464 Ft + 5% VAT)
Subcribe now and take benefit of a favourable price.
Subscribe
12 421 Ft
Availability
printed on demand
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 1
- Publisher De Gruyter Mouton
- Date of Publication 18 July 2022
- Number of Volumes Großformatiges Paperback. Klappenbroschur
- ISBN 9783110991581
- Binding Paperback
- No. of pages367 pages
- Size 230x155 mm
- Weight 698 g
- Language English
- Illustrations 48 Illustrations, black & white; 25 Tables, black & white 389
Categories
Long description:
The book is an in-depth presentation of the European branch of semiotic theory, originating in the work of Ferdinand de Saussure. It has four parts: a historical introduction, the analysis of langue, narrative theory and communication theory.
Part I briefly presents all the semiotic schools and their main points of reference. Although this material is accessible in many other Anglophone publications, the presentation is marked by specific choices aiming to display similarities and differences.
The analysis of langue in Part II is also available in Anglophone bibliography, but the book presents Saussurean theory according to a new theoretical rationale and enriched with later developments. In addition, it is orientated so as to offer the foundation for the part that follows.
Part III is a presentation of Greimasian narrative theory, well documented in Francophone bibliography but poorly represented in Anglophone publications. The presentation extends the theory in both a qualitative and a new quantitative direction, and includes a great number of examples and two extended textual analyses to help the reader understand and apply it.
Part IV, communication theory, combines an extension of Greimasian sociosemiotics with other schools of thought. This original theoretical section discusses fourteen consecutive communication models, the synthesis of which results in a holistic, social semiotic theory of communication.
More
