The Study of the Linguistic Landscapes
Shanghai as an international metropolis
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53 249 Ft
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Product details:
- Publisher Shanghai Jiao Tong University Press
- Date of Publication 13 April 2026
- ISBN 9789819544370
- Binding Hardback
- No. of pages pages
- Size 235x155 mm
- Language English
- Illustrations Approx. 250 p. 86 illus. 0
Categories
Long description:
This book sheds light on various modes and dimensions of the linguistic landscape to fulfill diverse functions, transcending sociolinguistics to integrate with urban public image theory. This integration shapes city images and embodies the personalized innovative spirit and humane warmth of international metropolises. This book also applies urban branding theory, together with case analysis and fieldwork methods to study how Shanghai's image as an international metropolis is established through linguistic landscapes in public places by exploring it’s commercial and tourism-cultural values. This book could serve as a useful reference to researchers and professional readers interested in sociolinguistics, urban branding, urban planning, tourism as well as art design.
MoreTable of Contents:
Research on the Urban Linguistic Landscape in China and Abroad.- Research on City Image.- City Spirit and Character of Shanghai.- Linguistic Landscapes of Places for Public Cultural Service.- Linguistic Landscapes of Places for Public Transport Service.- Linguistic Landscapes of Places for Business Service.
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