The Seven Myths of Customer Management – How to be Customer–driven Without Being Customer–led
How to be Customer–Driven Without Being Customer–Led
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Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
Not in stock at Prospero.
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Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Publisher John Wiley & Sons
- Date of Publication 24 June 2003
- ISBN 9780470858806
- Binding Hardback
- No. of pages236 pages
- Size 236x161x22 mm
- Weight 538 g
- Language English 0
Categories
Short description:
In this lively and readable book, the authors argue that in recent years far too much has been made of customer satisfaction, and that this has come at the expense of hard–edged consumerism. Whether or not "the customer is king," the first rule of business is to make money.
MoreLong description:
In this lively and readable book, the authors argue that in recent years far too much has been made of customer satisfaction, and that this has come at the expense of hard–edged consumerism. Whether or not "the customer is king," the first rule of business is to make money.
More
